ELITE SPORT

and advisers who can provide relevant and up-to-date anti-dop- ing information and advice to current and future sports people

● Tutors and advisers will be situated in national governing bod- ies, home country sports councils, sports institutes, clubs and universities throughout the UK

● Sports can nominate representatives to be trained through the Accreditation Scheme.

AMBASSADORS ● Many successful drug-free athletes and sporting role models

have committed themselves to using the ‘100% Me’ campaign as a platform to promote anti-doping and to lead the global fight against doping in sport

● Ambassadors will promote the principles of drug-free sport and will raise awareness of fundamental issues among fellow com- petitors

● Ambassadors will also help influence the attitudes and values of young competitors with regards to drug-free sport.

“Through ‘100% Me’ there will be an unprecedented network of support for sportsmen and women - both in terms of face-to-face contact with anti-doping experts, and through our range of infor- mation resources,” said Scott. “This will enable athletes in all sports to make sensible, informed decisions about what they should and shouldn’t be taking. This should also help minimise the incidents of ‘inadvertent’ doping, so there really will be no excuse as to why a prohibited substance is in your system.”

Tessa Jowell, Secretary of State for Culture, Media and Sport, said: “I am proud that it is the UK taking the lead in drug-free sport edu-

cation by developing a campaign which sets the standards for other National Anti-Doping Organisations to follow. ‘100% Me’ will not only benefit current sportsmen and women, but will also act as an inspiration to young people to get involved in, and enjoy, sport.”

UK Sport’s ‘100% Me’ campaign is the first national drug-free sport education campaign to be backed by the World Anti-Doping Agency. David Howman, director general of WADA, said: “This campaign is of particular significance as education is one of the important long term solutions to the problem of doping in sport. We are encouraged by this initiative and look forward to its devel- opment and hearing of its use.”

The campaign is not simply focused on top level sport, and UK Sport is encouraging everyone who plays sport, professionally or just for fun, to be ‘100% Me’. “Anyone who participates in sport, and believes that it should be clean and fair, can get involved,” said Scott. “Whatever your sport, whatever level you play at, you can pledge to be ‘100% Me’ and show the world that Britain is serious when it comes to tackling doping in sport.”

A pledge to be ‘100% Me’ can be made by visiting the new web- site - www.100percentme.co.uk - and clicking on ‘Support 100% Me’. UK Sport hopes to have 5,000 people backing the campaign by the end of 2006. The website acts as a first port of call for anti- doping information. Structured around the needs of sportspeople, their support staff, and young people, it features all the resources and information sources available to competitors, details of forth- coming ‘100% Me’ Outreach events, and the latest developments in drug-free sport.

Stephen Parry, Olympic bronze medal holder for 200m butterfly and Nicole Cooke, world champion cyclist - two ambassadors of ‘100% Me‘

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