KIDSWEAR
PENCARRIE
Children’s wear choices: lively and growing
PenCarrie puts the spotlight first on latest additions to its children's wear collection. These include JH071B Kids Jog Pants from AWDis, Skinni Minni’s SM61 Dance Pants, Regatta’s RG245 Kids Uproar Soft Shell Jacket; Fruit of the Loom’s SS21B Kids Value Long Sleeve T shirt; Tombo Teamwear’s TL69B Kids Piped Track Pants; and, from Canterbury, the CN60B Kids Long Sleeve Cold Base Layer and CN90B Kids Stadium Pants. “All the new styles are selling well as they are natural complements to other childrenswear styles we stock,” comments Andrea Charteris, PenCarrie’s customer services manager. “For example, the jog and dance pants are the perfect complement to the sweats, hoodies and zoodies that are so popular in this market. “Teamwear for kids is another high volume seller, and not just because of schools," continues Andrea. Most sports clubs offer junior memberships; and there are lots of locally organised sports activities with football the most popular amongst boys. “Base layers, especially cold base layers that keep kids warm, are fast becoming essential kit for kids. The kids also like the way the club’s name appears on the sleeve, it makes them feel professional,” she adds. “With the World Cup taking place this year we also expect sales to soar of long-standing favourites in
Tour Collection’s country-flag inspired range, particularly as there are styles for all the family to wear in unison.” Kids’ styles include the Tour Collection TR01B Country T Shirt and TR63B Country Cap. “Generally speaking, T shirts and caps will always be souvenir favourites with kids,” comments Andrea. “These and other items such as gymsacs sell in volume, for example as promotional merchandise linked to children’s theatre and television shows touring the UK. They also sell well as holiday souvenirs and are popular at seaside resorts.” As well as the new SS21B, the long-sleeved version of Fruit of the Loom’s SS6B, there are many other kids' quality tees available from Gildan, Jerzees, Hanes and Skinni Minni, plus an organic cotton style from Okarma. The choice of colours for kids’ tees is necessarily vast and PenCarrie makes a point of maintaining high levels of stock across all styles. Similarly, all 36 colours for BagBase’s best-selling BG10 Gymsac are stocked. “At the top end of the holiday market, kids’ versions of cult casualwear for adults, such as rugby shirts, are increasingly being offered by independent retailers. They recognise that many visitors find it essential to own ‘Salcombe 2010’ or similarly
PRESTIGE LEISURE
Demand for promotional childrenswear is on the up
With more and more of our younger generation taking up classes and sports at the tender age of just three the need for promotional garments is on the up. Kids love their sportswear and as with any new addition to the collection the suspense was mounting this year as Finden+Hales unveiled the new LV892 kid’s Team Overtop. The fabric make up is 100% polyester but with the sleeves benefiting from a satin lining for a lightweight and extremely comfortable fit. A simple quarter zip with flared collar features alongside white shoulder and side piping for a contemporary look. Training gear is not always found to perform well in wet weather but this one does with a durable showerproof coating. Sizes run from 5/6 to 13/14 years and two colours complete this garment, black/white and navy/white. Kids and toddlers these days are growing up faster than ever before and since they look to their older siblings in most cases for fashion tips, they lean towards hoodies and casualwear items as the “in thing”. Babybugz and Humbugs noted this interest
and have gifted this market with a Supersoft Zipped Hoodie for 2010. The BZ17 starts at 3/6 months up to 12/18 then the HZ17 takes over from 2/3 years all the way up to 10/12 years giving a versatile and fashionable garment for all ages. Both have three of the same colours, washed black, washed grey marl and washed pink with the washed sky blue on the baby version being understandably substituted for a washed navy on the kids. These hoodies both feature the iconic kangaroo pouch pocket and a brushed effect on the inside for extra added comfort. Regatta Uproar Softshell jackets are an excellent seller here at Prestige Leisure and continuing on the success they bring us a kids' version in 2010. The RG245 is based on the same styling and design as the adults featuring a hem drawcord, wind resistant fabric and a durable water resistant finish. The difference is found on the pocket and back seams where Regatta added reflective safety piping making this lovely little jacket very appealing to the schoolwear market. Decoration is no problem with plenty of space on
RTY
High vis vests with great add on sales potential
High visibility vests are everywhere these days and kids need them too with their amazing ability to ignore all warnings to be careful on the roads. RTY HV077, which conforms to EN1150 is perfect for sales into schools, kids' group and organisations as well as for cycling. Don’t underestimate the sales potential of a simple high viz vest. As a promotional item they
| 56 | April 2010
have high value as many countries now require all cars to carry High Viz vests for all passengers including kids.
For more information about the RTY range, including the Kids High Viz vest contact Pencarrie 0800 252 248; Ralawise 0800 212 180; Prestige Leisure 0800 652 1234 and Ralawise Ireland 1 800 599 599
www.printwearandpromotion.co.uk
CN60B navy
emblazoned tops,” comments Andrea. Front Row’s FR1B Kids Rugby Top is a prime contender for this market, matching the adult’s FR1. Larkwood’s decision to add black as a colour choice for its LW50T Baby Sleepsuit is a masterstroke and very much in keeping with the ‘cult clothing for kids’ trend. The black, unisex sleepsuit is in huge demand at music festivals and concerts for rock chick babies’ parents to buy. PenCarrie stocks seven other key items of baby and toddler wear from Larkwood. These include a T shirt (LW20T), polo shirt (LW40T), zip neck micro fleece (LW30T), hooded sweatshirt (LW02T), and a toddlers painting smock (LW24T), all of which are widely bought by pre-school playgroups and nurseries. Larkwood’s LW22T Bib and LW90T Baby/Toddler Cap are also popular for on-pack promotions in the lucrative and highly competitive babycare market.
sales@pencarrie.com or visit www.pencarrie.com
BZ17
the left chest for any logo. Available sizes are 3-4 years up to 11-12 and two colours, black and navy. Black, pale blue, pale pink and white are the four colours presented by the Larkwood LW050 Baby Sleep Suit. This is the only non-organic cotton sleep suit in the trade proving that Larkwood have a nose out in front of the rest in this sector. The sizing options were well thought out for this edition where these beautifully made suits can be used straight from birth to 18 months.
marketing@prestigeleisure.com or visit www.prestigeleisure.com
HV077
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80