INDUSTRY NEWS
Creative Apparel rises to the challenge after fire at HQ
Stockport-based Creative Apparel didn't let a little thing like a fire get in the way of their business. Although it took seven months for the company to get back on their feet, just one day's production was lost, after borrowing equipment from Manchester Umbrellas. The fire, which started in the lower level of the three-storey building and was caused by eco bags, destroyed the entire printing department. James Fletcher, design and development manager, said: "Everything was caught on film by a security camera that was situated
approximately 60ft from the place where the fire started. "It only took 20 minutes from the initial flame before the security camera melted and stopped recording." The fire was so intense that it affected clothing stored on the third floor. Adds James: "Any jobs that Creative Apparel were unable to do due to the fire were handed out to other printers throughout the UK. "It has taken until February 2010 for Creative Apparel to get back on its feet."
Things were “looking up” at TecStyle Visions
It was hats off to Daiber during the recent TV TecSyle show in Stuttgart. Visitors who looked up, were able to see a collection of giant hats, living up to the promise in the latest James & Nicholson Workbook to turn the promotional world upside down! Stars on the stand included high performance products and the award-winning Coldblack Flexfit Cap (MB 6186). Daiber also opened up new perspectives at eye level with sportswear for American football, handball or baseball. Soccer Balls (JN 373) and Mini Balls (JN 380) heralded the forthcoming FIFA World Cup. There was something for all sports enthusiasts on the Daiber stand. Visitors were impressed with the new lightweight, windproof high performance jacket for women (JN 410) and men (JN 400) featuring NanoSphere by Schoeller Technologies. As well as the new Coldblack Flexfit cap, the breathable and wind-
Hatton Textiles grows
repellent Softshell Cap (MB 6521) also attracted attention. The Daiber team, dressed in longsleeve promotion shirts for women (JN 602) and men (JN 600) showed that James & Nicholson and Myrtle Beach offer sportive as well as chic garments. The shirts and blouses in lime green were a real eye-catcher. An overview of the Daiber collection is given in James & Nicholson’s Workbook 2010 as well as in Myrtle Beach’s catalogue Caps 2010. For more information visit www.fusiblesystems.co.uk
again
Exeter-based Hatton Textiles’ latest drive for new business has resulted in two new members of staff. Richard King joined as sales manager last year and is now supported by Sarah Rooke (above) as sales administrator. The business which supplies towels to a mix of the UK’s greatest sports clubs and brands including St Andrews golf course, the Queens Racquet Club, Yonex and Harrods Signature has embarked on a major sales offensive including a new website, attendance at various exhibitions throughout the UK and both direct and telesales marketing. Sarah will manage all new orders generated and ensure that they are fulfilled effectively, working closely with both clients and suppliers.
Daiber cap wins Promotional Gift Award
Daiber brand Myrtle Beach's new Coldblack Flexfit Cap (MB 6186) beat almost 300 products to win the International Gift Awards' communicative product trophy. The cap was designed in-house by Ramona Zipfel to meet the growing de-mand for high-functional products. The textile treatment, Coldblack by Schoeller Technologies AG, helps reflect sunlight and UV and prevents dark textiles from heating up in the sun. The cap has a protection factor of 30 against dangerous UV rays.
| 10 | April 2010
The innovative Coldblack makes the cap a perfect companion for outdoor activities. Six embroidered ventilation holes create a comfortable climate under the cap. The perfect fit was essential for Daiber when designing the cap. This is achieved with elastane inset and the integrated Flexfit tape. Colours are red, navy and black and
Digital cutting table delivers competitive advantage
sizes S/M and L/XL. For more information visit www.fusiblesystems.co.uk
With the launch of the Kongsberg XP digital cutting table in 2009, EskoArtwork responded to the need for a faster and reliable solution, specifically suited for short-run production. And the market has responded positively with more than 60 successful operational installations worldwide. Customers are seeing tangible ROI through increased productivity, reduced costs and faster turnaround time. On top of that, there is no limit in the design shapes that can be cut as the Kongsberg XP allows for very intricate contour detail cutting. According to EskoArtwork, the Kongsberg XP series is the first to be designed to operate continuously in a 24/7 production environment. Tom Erik Naess, CAM Product Manager at EskoArtwork comments: "The next big step will be combining the XP's superb productivity with our experience in automated material handling.” Customers benefit from the high level of productivity, while unleashing creativity. With a maximum cutting speed of 100m/min, these machines set a new standard in digital cutting coupled with the ability to handle larger sheet sizes and cut larger layouts. For more information visit www.esko.com
www.printwearandpromotion.co.uk
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