INDUSTRY NEWS
Europe a 'key target' for embroidery machine manufacturer SWF
Korean-based embroidery machine manufacturer SWF held their European Conference in the UK, hosted by Your Embroidery Services Ltd. The three-day event in Coventry covered a host of topics from the latest machines to the on-going development of a European-based sales and support centre. It was also the first time that most delegates had met the new President of SWF, Mr Kim, who was present throughout, along with chairman Mr Inchul Park. Mr Park said: “Europe has always been a key part of our plan. It is a very important market and we have worked closely with our distributors to adopt the correct strategy for us, our distributors and, most importantly, our customers." The event gave distributors an
opportunity to share experiences and techniques from other markets. A key reason for holding this event was the European launch of two new series machines, the DM Dual and the K. The K series is an update of a current model that has taken an already reliable and productive machine and made it even more so. And while the high speed DM range existed before the seminar, it has seen a dramatic revamp. SWF have taken the high speed DM series and combined it with the ultra flexible Dual Function range. This has resulted in one of the fastest, most flexible embroidery machines on today’s market. The European launch of these machines was at the Printwear & Promotion show in Birmingham last month.
YES Ltd's managing director, Roy Burton, said: “It was a great honour to help SWF organise this conference. Over the years competition has grown and it is important to ensure that we all have the same information and a seminar is an ideal way. With delegates from all over Europe, Australia, South Africa and Nigeria we were very much on show.” During the conference, YES Ltd's technical manager Roger Stendall received a surprise award from the SWF Chairman, Inchul Park, in appreciation of his dedicated service with both YES Ltd and SWF. SWF chairman Mr Park concluded: “The UK is a very successful market for SWF and one that has remained positive even through the world’s financial problems."
Promotional merchandise set for a bounce back
The promotional products industry has bottomed out, according to reports from the industry’s PSI trade fair in Dusseldorf. Having gone through a difficult year with a drop in turnover of 7.5% to 2.97 billion euro, the industry expects sales to recover significantly in 2010. A survey at the event showed that only 14% of the distributors expect sales to drop even further, almost half expect a noticeable rise in demand, and another 33% assume that business will continue at least stable. “PSI still remains the most stable trade fair for promotional products and succeeded in more than ever proving its central and leading
function in the current difficult conditions," said PSI director Michael Freter. Some 883 exhibitors from 31 countries exhibited in Düsseldorf this year. Only in 2009 (919) and 2007 (900) did more companies participate in Europe's largest trade fair of the promotional products industry. More encouragement comes from be the orders from the car industry and the banking sector, traditional mainstays for the industry. Almost 35% of distributors plan orders with a volume of more than 250,000 euro, and 13% percent placed orders for promotional products totalling a value of more
than one million euro. Top of the customers’ hit list this year were again textiles, bags and luggage, stationery and leather goods, watches and jewellery as well as electronic products. There was an unmistakable trend towards green products, ranging from T shirts from environmentally friendly producers to biodegradable felt bags. Products for the Football World Cup were also highly popular. The trend towards high-quality promotional products continued: almost one in four products lies above the 35-euro tax deductibility limit for promotional products as business expenses in Germany.
More 'Mee' time for Tony as he retires after 52 years in textiles
Tony Mee has retired from Madeira UK Ltd after a lifetime spent working in the textiles industry. Tony started his career in textiles as trainee sewing machine mechanic at Bairnswear in Worksop, which was taken over and became Courtaulds in the early 60s. He joined Madeira UK Ltd in May 1997 as industrial sales executive. He worked with Madeira for nearly 13 years handling sales and marketing for a wide range of high fashion and embroidery threads and products covering a large part of England and the whole of Ireland. Julia Redfern took over Tony’s area in
| 12 | April 2010
England from November 2008 and Tony cut down his hours and concentrated his work on visiting customers in Ireland. Before joining Madeira, Tony was head hunted by Coats Viyella in 1987 as general manager, running Marks & Spencer's childrenswear plant, which had 300 machinists and was producing 4,000 dozen garments per week. He has made many friends in textiles over 52 years and most are still friends today.
Roy Burton and Inchul Park
New transfer media from Victory
"Everyone will miss Tony for his knowledge, experience and loyalty and I am sure you will join us in wishing him well for the next stage of his life – concentrating on leisure and travel!" said Madeira UK's Karen Burrows.
Design
Victory Design has announced a new media for printing transfers. Colourprint Plus joins the well- established easiMARK garment film range. This product is similar to their existing Colourprint product but with additional benefits. According to Victory Design, Colourprint Plus is extremely easy to weed; it is ideal for both large and small detailed transfers and does not require application tape to transfer it onto the garment. Colourprint Plus is a white, matt PVC media for use on eco and true solvent printers for heat transfer applications. It’s ideal for use on most garments including cotton, polyester, acrylic and similar fibres. It is supplied at 500 and 750mm wide. One of Victory Design’s customers, David from Sublime Designs has tried out the new Colourprint Plus. He said: "We have never had a transfer product where you can cut 1.5mm squares without it popping off!" Victory Design supplies a wide range of heat transfer films for garment personalisation and equipment such as heatpresses, vinyl cutters and software. For more information visit www.victorydesign.co.uk
www.printwearandpromotion.co.uk
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