p5-14 News July:p5-14 News June09 12/06/2009 14:38 Page 8
INDUSTRY NEWS
Printer option for larger T shirts from M&R Workwear
M&R has range for the
added the
new Alpha 8 fashion
6080 and 80110 models
to its line of automatic textile conscious
presses. The new models join the
smaller Alpha 8 5070.
Although the Alpha 8 5070—with its
50 x 70cm (20 x 28in) maximum
image area has been popular, screen and up to 32
printers asked for larger sizes. stations on Alpha 8
M&R responded with the Alpha 8 80110.
6080 and Alpha 8 80110. Alpha 8 Other than the end stations, there are
6080 provides a maximum image no restrictions on printhead
area of 60 x 84cm (24 x 33in); Alpha placement. All other stations can
8 80110 provides a maximum image Both models incorporate a wider-set support printheads—and any station Leading workwear manufacturer
area of 80 x 110cm (31.5 x 43.5in). print carriage, enhancing print quality can be left open. Alpha 8 presses Dickies (UK) Limited have introduced
The company’s CEO, Rich Hoffman and stability on wider prints. Double- even allow users to change the a premium range of garments for the
said: “The Alpha 8 6080’s 84cm index mode on alternating printheads placement of load/unload stations for worker who wants practical, durable
(33in) maximum print-stroke length can produce images up to 99 x 84cm maximum efficiency, and the Alpha 8 and stylish clothing.
makes it especially suitable for All- (39 x 33in) on the 6080, and a 5070 and 6080 leave the front of the The Dickies 22 collection includes a
Over-Print (AOP)-type output, phenomenal 150 x 110cm (59 x pallet and the pallet arm assembly 100% cotton canvas work jacket, zip-
enabling the press to cover the full 43.5in) on the 80110. free of obstruction, allowing them to up sweatshirt, T shirts, jeans, and
length of many of the larger style T The 8-station base/drive modules easily handle almost any type of trousers which still incorporate the
shirts that are currently in fashion. support up to six printheads, while item. all-important practical elements such
The larger Alpha 8 80110 excels on M&R’s Plug & Print modular design For detailed information, visit as knee pad and cargo pockets.
cut-piece goods and all-over prints, provides for expansion – in six- www.mrprint.com and select the The range features a modern
but easily converts to standard-size T station increments – up to 62 product name from the “select a ‘washed-out’ look with distinctive
shirt printing.” stations on Alpha 8 5070 & 6080, product” pulldown menu. branding and contrast stitching, and a
combination of cordura and stretch
Expand your business with
fabric to ensure maximum comfort.
Sales and marketing director Maurice
Russell Workwear
UKL charity Morton said: “The ‘Dickies 22’
donation
collection has been introduced to
meet a growing demand for more
Today’s challenges include working New Russell UKL have launched a campaign to fashionable designs which combine
hard to stabilise your business and at Workwear encourage customers to receive modern styling with workwear
the same time, looking at potential shop units documents electronically. A durability. Most items are suited
new revenue streams. Perhaps your also allow donation of £1 will be given to the equally well for the work place and
current business is seasonal, such as you to NSPCC every time a customer every day use and we believe that
in the schoolwear sector, and you are promote and signs up. this range will soon be sought after
keen to explore new markets and display UKL is committed to ways in as both a practical and trendy brand
sales opportunities. Russell which it can reduce waste and in which to be seen.”
With this in mind, Russell Workwear Workwear customers can opt in to receive The new range is available from this
has a suite of sales material and garments, to statements, invoices and credit month through Dickies’ official
promotional merchandise to help you both existing notes via email rather than post. distributors, Ralawise and PenCarrie.
either expand your existing customers They believe that this is more Call Ralawise on 0800 212 180; email
workwear business or start selling in who pick up DISCOVER THE efficient, easier to manage and sales@ralawise.com or visit
the workwear market. deliveries
RUSSELL WORKWEAR
reduces paper usage. www.ralawise.com. Call PenCarrie on
With a team of educated, workwear from your
ESSENTIALS RANGE
For more details call 0800 220955 0800 252 248 or visit
professionals, Russell Workwear can premises and new customers you or visit www.uklonline.co.uk www.pencarrie.com
work with your distributor to ensure invite in to have a look. Or you may
you have the best marketing and have a retail unit and always look for
sales support. ways to display garments.
They have recently developed a suite The Russell Workwear website also Result launches lightweight
of focused printed materials, blank at allows you to review and entire
the back allowing you to place on product range and upload customer brochure
your own contact details and use logos onto garments – to show you
them as direct mail. or them how the garment will look Result, pioneers in stylish and
If you are stuck on who to target for once decorated. affordable outerwear has launched a
such campaigns, they will also help Just click on any garment under handy A5 size 'Lightweight' mini
you look at the businesses around Product Range and upload and brochure illustrating its full range of
your premises and in your position the logo. This services isn’t light, packable, tough and fast
geographical area, and help you unique to Russell Workwear – it is drying, 'on the go' products for
focus and target them as potential available across all Russell brands 2009.
customers. and their websites. The brochure, distributed in June and
Workwear pdfs are available for For more information on how you July, features 24 pages of
download under “marketing” at can expand into workwear, email 'performance with minimal weight' garments with
www.russellworkwear.co.uk and free Russell Workwear’s business comprehensive product descriptions available in English, French,
hard copies can be ordered from your development manager, Tracey Kirby Spanish, Italian and German.
distributor. at Tracey.Kirby@russelleurope.com To view the complete Result product range, visit www.resultclothing.com
| 8 | July 2009 www.printwearandpromotion.co.uk
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84