p44,45 white ducks:Layout 1 12/06/2009 14:43 Page 45
CASE STUDY
complete with nape prints by way of
labelling. They use Continental
Clothing garments in stylishly
muted colours.
Flights of
The designs are both generic and
specific to each rally and all with
a quirky feel, which incorporates
the truly eccentric essence of the
brand.
The clothing is referred to as “attire” and
fancy
described in a way that makes you want to
seek adventure. White Duck Screen Print is a creative partnership
There is a good range of T shirts and hoodies between screen printer Joshua Roberton and
for men (“chaps”) and women (“not for graphic designer Rebecca Cleal.
chaps”) and it is recommended that all items After a few years of creative unrest Josh left
be “worn with tweed breeches and a bowler school in 1993 and went to work for a screen
head piece”. printer. He served several years of hard learning
and printing and produced a string of award
winning print during this time. In 2002 Josh took
time out of the UK to travel and work abroad.
Rebecca grew up in West Wales in the heart of a
creative family of painters, sculptors and
wishing to move their business/brand craftsmen and women. In 1998 she started a
in a new direction but who don’t have degree course in Graphic Design at Bath Spa
the time or the resources to do so and University. Bex graduated in 2002 and shortly
so by tailor making a package specific after joined Josh in the snow of South Island,
to a client’s needs we are facilitating growth New Zealand.
not just for them but for us too.” Although Josh had left his previous job vowing
The company started offering fulfilment just “I will never print another T shirt again” he
over two years ago, which really got off the found himself, among other things, printing in
ground with a client, Push Merchandising Ltd, NZ.
for whom they have also worked closely on the Bex started designing and before long they had
development of kidstees.com. Looking back they put their creative talents together for the first
are really glad that Push Merchandising Ltd time and created a mini-brand of T shirts aimed
came to them with the needs they did, as it has at snow boarders. This is the point where they
made them approach areas of their business in realised that their combined skills were a good
a different way. foundation for a creative screen print business.
Push Merchandising Ltd Soon after this they starting hearing the pitter-
operate an online shop patter of little webbed feet and so White Duck
offering an ever- Screen Print emerged out of the white stuff.
Also on sale is an changing Once back in the UK White Duck was a
eye boggling DVD range of T constantly evolving, and all consuming, idea that
and a stylish hip shirts, and finally became a reality. In September 2005 a
flask. White Duck specialize in nesting location was secured in Bath.
doesn’t have the facility slogan Ts and Josh and Bex now have one good-sized White
to produce these but they reactionary Duck, two small boys, a cat and a collection of
proudly handle the holding and designs relating to interesting bikes.
despatch. celebrity and popular
The Adventurists run an online TV. Due to the nature www.whiteduckscreenprint.co.uk
shop through their website where of this work, White www.theadventurists.com
all merchandise is available. Duck and the client www.pushentertainment.com
When orders come through the work closely together
site they are collated into batches, on the development of everyone’s favour and is definitely the way
which White Duck then picks from new designs as well as forward.
stock and despatches. on production and The people at White Duck Screen Print very
The Adventurists have done well to despatch. much believe in thinking outside of the box and
create a mood with their brand This is another case are prepared to listen to their clients needs
which truly represents them and of the tailor made while offering solutions that other printers may
makes you want to abandon your service working in not be prepared to make.
more sensible side, purchase an
old banger and head off to
Mongolia for some reckless escapade. They have
grand plans for the future and like the idea of
developing a more bespoke range.
Joshua Roberton, partner of White Duck Screen
Print, feels that offering more than just print
and despatch is working in their favour, and
says: “If we limited ourselves to offering a
traditional service we probably would not be
working on the level that we are with some of
our clients, as illustrated with The Adventurists,
among others. There are clients out there
www.printwearandpromotion.co.uk July 2009 | 45 |
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