p44,45 white ducks:Layout 1 12/06/2009 14:43 Page 44
CASE STUDY
Rallying
to the
cause
Print studio, White Duck Screen Print has its finger on the pulse, and in four years it has gained a
respectable client base and a great reputation. This design focused company stands out as a creative
forerunner within the industry. Printwear & Promotion looks at the company’s imaginative
approach to fulfilling the brief for rally organisers, The Adventurists
I
n 2006 White Duck branched out and began facilitate this kind of management for a couple
printing on paper as well as onto of other clients and offered this as an option for
wearable merchandise, which is causing The Adventurists. This made their new
a buzz about the business as well as venture seem all the more viable, so they
bringing the work in. hastily went to work on finalising designs
Offering a well-rounded service to their clients and choosing garments.
is a vital part of the business; they tailor make Designs vary from two to five colour prints
fulfilment packages that help to take some of
the logistical pressure away from the client.
This is winning them work which may otherwise
have to be split up into being handled
elsewhere, between print and final despatch.
They are now managing several projects for
clients right through from design, print and
holding, to picking, packing and despatch.
A perfect illustration of this is their work with
The Adventurists, who are responsible for
organizing wildly eccentric rallies to a variety of
far-flung corners of the world (The Mongol
Rally, The
Africa
Rally, The Rickshaw Run etc). In a
successful effort to make life a little less
boring they launched their first rally in
2004.
White Duck Screen Print started working
with them in early 2007, initially only producing
T shirts for The Mongol Rally but since this time
the popularity of the rallies has grown
enormously and it became apparent that a
merchandising range was being called for.
The Adventurists have built up quite a following
over the years with their target market being
ideal for a range of T shirts and hoodies.
When The Adventurists first presented their
outline plan for the new range their only real
concern was how to store the stock and how to
manage the despatch side of things.
White Duck had recently taken on a new unit to
| 44 | July 2009 www.printwearandpromotion.co.uk
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