p52-66 organic:Layout 1 23/06/2009 13:20 Page 53
ORGANIC & FAIRTRADE
Ethical consumerism in the UK was worth some £35.4m in 2007. And, despite the economic downturn,
growth is expected to pick up again in 2011 and 2012. Within the garment industry, companies are beginning
to embrace Fairtrade, organic cotton, recycled materals and social responsibility, producing a wider variety of
choices for the end user. Here’s a look at how manufacturers and distributors are responding to the challenge
ALO
Performance fabrics and dynamic detailing
Alo, a collection of
W1065
• printing catalogues on post-consumer recycled garments such as the sustainable bamboo tank
women’s and paper; top W2006, the bamboo short sleeve tee W1004,
men’s performance • producing hangtags from recycled materials; and the bamboo long sleeve tee W3004.
apparel is named • having a paperless warehouse facility;
after Air, Land and • company vehicles that use alternative fuel
W2006
Ocean. The line is sources, and
both stylish and • using only environmentally friendly solvents in
functional and its facilities.
features Alo’s headquarters are also solar powered.
performance-driven This year’s hit is the sustainable recycled Tee
fabrics, fashion- W1065 in recycled polyester and organic cotton.
forward colours, The polyester is made from plastic bottles. The
dynamic details, cotton is certified and made from 100% organic
technical features natural fibres.
and sport-inspired Choosing this shirt for a campaign makes a clear,
W3004
design. The environmental statement. Produced with Dri-
collection was Release fabrication for dry wicking capabilities
designed with with no treatments added this is a great basic T
active individuals shirt for women on and off the court.
in mind. Bamboo is considered to be the most sustainable
Alo has a strong of all natural fibres. It is machine-washable,
commitment to absorbent, breathable, naturally anti-microbial and
being will not hold odour.
green,continuously seeking and adopting Bamboo is also extremely fast growing, requiring
environmentally responsible practices including: no chemicals or fertilisers to yield large crops. The full Alo product line is available exclusively
• using eco-friendly materials such as recycled poly These are some of the reasons why Alo has through UKL Ltd. For more information visit
and bamboo in its fabric mix in several pieces; adopted this diverse and super soft fabric for
www.aloclothing.com or
www.uklonline.co.uk
www.printwearandpromotion.co.uk July 2009 | 53 |
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