p52-66 organic:Layout 1 23/06/2009 13:26 Page 61
ORGANIC & FAIRTRADE
MADEIRA MANTIS WORLD
Taking responsibility Made with sustainability in mind
for the environment
The organic cotton used in Mantis World’s Tender Loving Clothing (TLC) range, is certified by accredited
agencies EcoCert and BioInspecta.
Madeira’s philosophy has always been to take From January 2009 Mantis World’s entire production process and supply chains have been GOTS-certified
great responsibility for employees, the natural (Global Organic Textile Standard) by Control Union (formerly SKAL).
world and eco systems, from high standards of All Mantis World products (Mantis, Humbugz, Babybugz and TLC) are made with sustainability in mind
production with the best of conditions for workers and we work closely with all of our factories to meet the same high standards, actively supporting
to raw materials from only accredited suppliers – Fairtrade, fair wages and fair working conditions.
all resulting in the best threads, produced in No harmful dyes or substances are used and all products are
highest consideration for the environment and the certified to the Oeko Tex 100 standard including Class 1 for
end user. babywear.
Viscose, or viscose rayon, as it is also known, Why don’t Mantis World products carry the FairTrade mark?
offers the closest machine embroidery thread to Currently there are no FairTrade certified cotton farms available in
organic principles because it originates from East Africa where our factory is based. We have been in
sustainable sources – cellulose from sustainable discussion with FLO and the Fairtrade Foundation about setting
trees, plants or cotton waste. up Fairtrade cotton projects in East Africa for a number of years,
At Madeira, all threads are produced using state and we hope to be one of the first companies to offer it. We feel
it is unfair to penalise the farmers we have worked with for
CLASSIC
No.40
decades in East Africa because a European standard is not yet
135 dtex x 2
CLASSIC
available to them. We also believe it’s more important to keep
No.30 200 dtex x 2
much needed employment and value addition in Africa as part of
CLASSIC
our “Trade not Aid” ethos.
No.60 84 dtex x 2
TLC Organic Baby Kimono Bodysuit,
Our factory received the best available mark under the BSCI
CLASSIC in Organic Natural
No.12 330 dtex x 2 standard (which is compliant with Fairtrade factory standards).
Our Tanzanian and Ugandan organic cotton farmers receive a premium for their certified organic cotton
100% viscose filament (similar to FairTrade). So, as part of our organic cotton TLC range, we are able to offer a fairly traded
African made garment – from the raw cotton to the finished garment – in a sustainable way that is fair
to all our stakeholders. For the rest of our collection, we offer a “fairly made” product, from yarn to the
finished garment.
Carbon emissions
MADEIRA Garnfabrik
Zinkmattenstraße 38
Postfach 320
Dhyphenminus79003 Freiburg
Germany
Energy in Tanzania is low-carbon based on hydro-electric power generation. In addition, we use bio-fuels as
www.madeira.com
organics@madeira.de
far as possible (including by-products of coffee and cotton harvest and other waste). As a result, the carbon
footprint of all our African made clothing is only a quarter the size of a typical Asian made garment.
A kilo of textiles made in India typically uses 23 – 27kg of carbon; a kilo of textiles made in Tanzania uses 7kg
of the art technology and processes, ensuring of carbon (source: BioRe Foundation, May 2009).
optimum ecological and environmental standards By choosing the Mantis World family of brands, you are not only choosing beautifully soft, well made
and of course Madeira Classic Rayon is garments, you are making a conscious decision about the minimum standards you expect from us.
biodegradable. The Ethical Fashion Forum also recently awarded us with the RE:Fashion 2008 Award for Ethical Manufacturer.
Machine embroidery thread must run at high
speeds on a machine, as well as be washable and
enduring – all treatments of Madeira’s threads,
including Madeira Classic Rayon concentrate on
strict environmental regulations to achieve this.
Dyes comply with all legal requirements for
humans and ecosystems and originate only from
recognised suppliers invested with ISO and OEKO-
TEX Certification and those registered to REACH.
Madeira’s patented dyeing process uses 60% less
water, in turn saving energy.
The dyehouse recycles water and any remains are
treated and re-processed back in to the water
system. Only carefully treated effluent is
discharged and dye cones are re-used.
Production processes are controlled under ISO
9001. Only clean energy (gas) is used in
production, thus reducing emissions.
Madeira has developed an energy transfer/heat
exchange drying system which only uses recycled
heat from other processes. Every kilowatt of
energy is reused.
Madeira’s strict Codes of Conduct ensure
employees are certain of high standards of health,
TLC Organic Womens Sheer Jersey Tee,
in Bubble Gum Pink TLC Organic Boys T-shirt, in Black
safety, working environment and conditions, with
no forced and/or child labour.
For more information about the Mantis World collection (Mantis, Humbugz, Babybugz and TLC) or for
details of your nearest distributor email info@mantisworld.com or call 0207 224 8991. Distributors: Prestige
For more information visit www.madeira.co.uk Leisure 0800 652 1234; UKL 0800 220955; I.S. Enterprises 01206 798 131 and Quayside 08456 522 722.
www.printwearandpromotion.co.uk July 2009 | 61 |
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