p52-66 organic:Layout 1 23/06/2009 13:26 Page 62
ORGANIC & FAIRTRADE
OKARMA
Customers say buying makes a difference
With so many products to choose from, it’s so stylish OK31 hooded sweatshirt is a must. With saw that it could be receptive to other ethically
hard to get yours noticed. Okarma can help. its double fabric hood and matching sound materials too. At Okarma we are
Not only is its selection of clothing and drawstring, taped back neck and front pouch, constantly researching and developing new
accessories easy-to-wear, stylish and great this essential hoodie is perfect for university materials and ways of production, and the
looking, it also comes with an added bonus: shops, sports centre uniforms and leisure wear ‘reduce, re-use, recycle’ mantra has been
organic cotton. None of the cotton used in companies. It’s available in navy and black, S- ingrained in our philosophy from the beginning.
Okarma garments has been treated chemically, XXL. This just seemed like a natural progression”.
making it purer than conventional cotton. This On the accessories side, the OK70 shopper tote There are two products available – the OK40, a
also means that the growth of organic cotton is a great alternative to the plastic bag. The cosy navy or black fleece, and the OK44, a
avoids pollution, as well as spiralling debts for neutral colour makes it the ideal blank canvas handy shopper. Although the fleece is made
farmers. for a message, logo or slogan. from 44 plastic bottles, it’s just as soft as those
On the clothing side, Okarma offer two T shirts Nicci Persey from Okarma says: “Since our made from regular polyester. It’s the ideal
for men and women, the OK10 and the OK11. launch two years ago, we’ve gone from choice for outdoor pursuits companies, county
The OK10 organic premium T shirt comes in a strength to strength. Customers comment on councils or anyone with an ethical conscience.
selection of vibrant and classic colours (white, the little details – small tonal Okarma logos on The shopper, made from four plastic bottles, is
sky blue, red, olive, navy, natural, black) and in every garment, branded recycled swing tags – perfect for marketing literature or for any
sizes S-XXL, while the fitted OK11 comes in the as well as the big ones – that buying Okarma opportunity where an alternative to a plastic
same colours but replacing sky with pink. These actually makes a difference.” bag is needed.
T shirts are great all-rounders that can be Adding to the already successful organic cotton Nicci adds: “With these new products, you’ve
matched to a variety of occasions. The OK20 is range, 2009 saw the release of two new got the added benefit that you’re also directly
a smart polo shirt which is ideal for smarter products made from a revolutionary new fabric contributing to reducing landfill waste”.
occasions or as part of a work uniform. It – polyester made from recycled plastic.
comes in a variety of attractive colours, with all “We decided to launch a recycled range for a For more information, contact your usual distributor:
dyes being Oeko Tex approved. number of reasons”, explains Nicci. “Organic PenCarrie 0800 252 248; Prestige Leisure UK Ltd
To keep you snug on cool summer evenings, the cotton has taken the market by storm and we 0800 652 1234 and Ralawise Ltd 0800 212 180.
OROTORO
Setting the standards for ethical garments
Orotoro have been in the wholesale market for just Indian cotton and certified by the Soil Association. with fine gauge jersey, available in 12 fashion
over a year and despite the economic downturn we Consumers are confident that this means something colours.
have seen a rapid growth in sales and expanded our and has credibility. From talking to our customers it was clear that there
range. Bringing together fresh colours and styles in organic was a gap in the market for high quality kids’ organic
Consumers are becoming more and more aware of cotton has been our aim and the response to the clothing. With this in mind we set about producing
environmental accountability. Our bespoke range has been great. our range.
customers will only use factories that comply with Our men’s tee is available in 16 fashion colours. We Our sizing starts at three to four and goes through to
specific certifications and the traceability of all chose a mid-fit classic cut in 180gsm cotton. We feel 11 to 12 years. We have started with four colours
cotton is vital. The print and promotional market also that the fresh colours and retail quality of the including Kelly green and pink flambé, with a range
seems to be following this lead – we are often product is what sets us apart from other brands. that reflects the style and quality of the adults
asked questions relating to our environmental For men’s hoods we chose a heavyweight 380gsm Orotoro's mission statement is "To produce ethically
policies. three thread fleece. The detail on the hood includes made garments through sustainable sources."
At Orotoro our efforts are directed at nullifying bar tacks, cover stitch, double lined hood and thick We are increasingly aware that it is only when the
carbon emissions through initiatives such as organic draw cords. Best sellers so far are the Kelly green environmental and social accountability issues are
farming, power generation via wind turbines, and and Amparo blue. addressed, that products can be deemed as "ethically
zero discharge water recycling plants. Again, there Our girls’ hoods have similar attention to detail; we made".
are certain industry standards such as Oeko-Tex 100 have raw edge on the hem, bar tacks, and double So by addressing these factors as well as farming
and Environmental Policy [ISO-14001], which lead lining in the hood. They are made in 320gsm- organic cotton, we are pleased to be setting the
the way in this field. They deal with issues such as carbonised fleece to give a lovely soft feel and they standard for ethical garment manufacturing.
minimisation of waste, and efficient and are available in eight fashion colours. The poppy red
environmentally friendly use of energy. and spring green are our current best sellers. For more information call 0845 310 3662 or visit
All our products are produced from 100% organic Our girls’ tee is a 160gsm mid fit garment produced live.orotoro.co.uk
| 62 | July 2009 www.printwearandpromotion.co.uk
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84