p52-66 organic:Layout 1 23/06/2009 13:23 Page 57
ORGANIC & FAIRTRADE
COTTON ROOTS
Waste team has a lot of bottle
Waste education teams in Oxfordshire and mark are made by workers who are guaranteed
Northamptonshire have been kitted out with a fair wage and medical facilities under the
uniforms that reflect their commitment to care Fairtrade certification scheme.”
for the environment. The garments have been Cotton Roots sourced all the clothing and
supplied by Cotton Roots, whose slogan is embroidered it with the relevant recycling logo
“corporate clothing with moral fibre”. and slogans.
Employees at Northamptonshire Waste Education Susan Waters is passionate about using ethical
Team selected Fairtrade polo shirts made from products for Cotton Roots’ range of corporate
organically grown cotton as well as jackets with clothing which includes not only fleece made
at least 25% recycled material content. from recycled bottles, but also caps. The Fairtrade
David Heathcote, Northamptonshire Waste range includes aprons, polyester-cotton shirts
Education Bus Coordinator, says: “We work and organic cotton polo shirts.
primarily with the County’s schools so it’s Her commitment also extends to the way the
important for us to practise what we preach. We company itself operates. All discarded fleece
try to use as many recycled materials in our work from Cotton Roots is sent for re-manufacturing
as possible. into dog coats, bags used for packaging are
“Choosing Fairtrade organic cotton polo shirts biodegradable and the spare embroidery thread
was a team decision based on ethics; 100% is given to schools. Even the company’s old tea
cotton garments can be composted and this is the words “made with old pop bottles” bags are collected to be used as fertiliser.
something we discuss in our education embroidered on the back. Cotton Roots has an ISO 14001 environment
programme when talking about natural “It takes around 44 old plastic bottles to make award and has been selected as a case study in
recycling. Proximity to a supplier is also an one fleece,” says Susan Waters, managing excellent practice by the Centre for Re-
issue. director of Cotton Roots. “The non bio- manufacturing and Re-use.
“Cotton Roots is a local business and the only degradable polymer content of old bottles is “We’re developing our range all the time so that
supplier to offer jackets made from recycled broken down and then spun to make fibres we can help organisations to meet their
materials, giving us high quality for both suitable for manufacturing into fleece. corporate social responsibilities,” says Susan. She
garments and the embroidery we require.” “This means that less oil is required to make the plans to visit some of her suppliers this year in
The Oxfordshire Waste Partnership team is synthetic fibre and fewer bottles are put into order to develop closer links with co-operatives
wearing jackets made from recycled fleece with landfill sites. Garments that carry the Fairtrade and tailoring societies in India.
COTTONRIDGE DAIBER
Hoodie a popular choice New organic and recycled products
for students
The new Myrtle Beach style represents the whole
The hooded top company has increased stock of corporate culture as shown by the specially created
its 100% Fairtrade hooded top. The W15 logo Green Beach. It stands for the organic and
Fairtrade hoodie is made from 100% Fairtrade recycled products with which Gustav Daiber GmbH
cotton and is licensed by the Fairtrade Labelling especially campaigns for environmental protection.
Organisation. By doing so, the promotional wear expert meets the
It has the traditional pullover hoodie style with wish of many customers for environmentally friendly
flat hood cords, pouch pocket and hood lining. products.
Available from stock on next day delivery it An overview of the whole variety is given in the
comes in navy, grey and black, and particularly latest Myrtle Beach Catalogue Caps 2009.
appeals to the university and college market. The new PET Recycled Cap (MB 603) is made of
100% recycled PET.
Thanks to the high-quality plastic, the 6 panel is as
light as a feather. The six decorative stitched lines on
the peak and the structured surface make it the
most chic form of environmental protection. It can
be ordered in black, navy and khaki.
The recycling theme continues with the Admixing
PET recycled cap (MB 604).
The plastic proportion of this cap is a bit lower than
in the comparable cap MB 603. That’s why it is very
lightweight, too. But due to the additional polyester
part, it feels a bit smoother.
The cap is equipped with a padded satin sweat
band and six stitched ventilation holes. Thanks to product line Green Beach as to Social Compliance.
the laminated front panel it keeps its shape. Colours They set a standard for responsible handling of
are khaki, dark-green and black. resources and for fair working conditions. All the
Style MB 602 is a 100 % organic cotton in a products can be individualised with imprints or
natural colour. It has six ventilation holes and four embroidery.
decorative stitched lines on the peak.
Green Beach not only fulfils the criteria for
For more information call 01543 278558, email ecologically correct products, they also represent the
sales@cottonridge.co.uk or visit whole corporate culture of Gustav Daiber GmbH. For more information call 01270 874424 or 874434
www.cottonridge.co.uk Gustav Daiber GmbH is as committed to the or visit www.fusiblesystems.co.uk
www.printwearandpromotion.co.uk July 2009 | 57 |
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