Menswear 26-42:Layout 1 22/06/2009 09:03 Page 30
MENSWEAR
FRONT ROW
FR52 HANES
Designs that make decoration easy For the man who has
Men want clothes that are comfortable and For cooler
everything
hassle-free – no fuss and frills. Front Row’s weather,
wardrobe staples are exactly this. Front Row’s the FR50
philosophy is to keep it simple with clean, classic long
structured lines, quality materials and colourways sleeve plain
that reflect current trends. drill shirt
Embodying this philosophy is Front Row’s selection comes in six G100 Beefy
of versatile drill shirts. Perfect for sailing, outdoor colours,
Polo
work events and more, they can be dressed up or including
down to suit the occasion. navy, white,
There are two short sleeved options, the FR53 red and
plain drill shirt and the FR52 panelled drill shirt. pink.
Available in four great colours, the FR53 is perfect With its
if you’re looking for a blank canvas to decorate, long
while the FR52 with its horizontal contast panel sleeves, the
makes a bolder statement. FR80
engineered stripe rugby shirt is another option
FR30
with its eye-catching contrast stripes.
Phil Hurley from Front Row says: “These shirts, as
well as many others in our range, carry a locker
patch design on the back which makes decoration
really easy and allows you to create a
homogenous look with different styles. This makes
creating different staff uniforms for summer and
winter, for example, really simple”.
The British weather can be unpredicatable, so
Front Row have a great all-rounder that can be
worn every day, the FR30 pique drop shoulder
sweatshirt. It has feature panelling with twin
needle seam detail across the back, shoulders,
sleeves and armholes and is available in bottle
green, navy and black.
For more information contact your usual distributor: Do you know what the most successful, most
PenCarrie 0800 252 248; Prestige Leisure UK Ltd produced T shirt in the world is?
0800 652 1234 and Ralawise Ltd 0800 212 180. It’s the flagship of the legendary Hanes Beefy line
– the Beefy-T, which has been pleasing customers
FRUIT OFF THE LOOM
New Hooded T
since 1974 and is included as usual in the 2009
catalogue. The secret of success is its especially
A new festival wear favourite
high quality. This is a true heavyweight at
215g/m; it is comfortably tailored and made of
Fruit of the Loom’s new long sleeve hooded T for 100% ringspun cotton, designed to meet the
men is shaping up to be the star of the 2009 highest demands without breaking the bank. And
summer music festival season. that goes for all the other models in the Beefy
Inspired by retail fashion trends, the new style fills collection, too.
a gap in the imprint market. “This type of garment One typical feature of the Beefy collection is the
is everywhere in retail at present, yet it is notable especially heavy material, which feels great to the
by its apparent absence from the imprint product touch. Ranging from 215 g/m to 320 g/m, all
portfolio,” Alison McKenzie, brand director, models are distinguished by their wearing
explains. comfort.
The new T shirt is mainly aimed at the younger, Alongside the classic Beefy-T are the Beefy polo
more style-conscious male and is suited to and the Beefy polo long sleeve. The Beefy sweat
everything from trendy promotions to college wear and the Beefy hooded jacket complete the
and boutique fashion labels. But the needs of the collection.
music merchandising industry were uppermost in For 2009, the Beefy sweat portfolio has been
the product development team’s mind. printing onto the hood – it is a highly visible enhanced by three smart colours, with royal blue,
“Our hooded sweats are big sellers in the music location. We would advise decorators to be khaki and brown all adding a new, fashionable
merchandise market and our research showed that proactive in suggesting additional, revenue- dimension. And coming in a host of other colours
a well-designed hooded T shirt would sell equally generating sleeve and hood prints to their (21 for the Beefy polo alone) as well as a choice
well. The long sleeve hooded T complements our customers.” of six sizes, Hanes clearly sets great store by
hooded sweats and provides an added value The long sleeve hooded T is 100% cotton (160 individuality.
alternative to our conventional short sleeve Ts, gm/m2). The self-fabric hood is finished with a Last but not least, three models (the Beefy polo,
which have long been a staple of this sector of the stylish cross over at the front, and the shirt has a the Beefy Sweat and the Beefy hooded jacket) are
market. The positive feedback from customers taped neckline for comfort. Colours are black, now also available in the new Hanes Club Wear
suggests that the launch was timely, to say the deep navy, heather grey, light graphite, and white. collection complete with the Hanes logo. They’re
least,” adds Alison. Sizes are S to XXL. ideal for teams, businesses and clubs, not to
“The hood and sleeve provide extra placement mention discriminating individuals.
options for decoration. Sleeve prints are as much a For more information call 01952 682900, email:
part of the music scene as the power amp. And cust_enquiry@ftlte.fruit.com or visit For more information about Hanes, visit
decorators shouldn’t overlook the possibilities of www.fruitoftheloom.eu www.hanes.eu.
| 30 | July 2009 www.printwearandpromotion.co.uk
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