PAGE 3 CONTENTS :p3, contents jan 23/06/2009 13:38 Page 3
CONTENTS
Printwear
EDITOR’S COMMENT
&promotion
THE TOTAL PROMOTIONAL PACKAGE Companies that really
EDITOR
do make a difference
Deborah Eales
E-mail:
I have always viewed my job as a fantastic privilege. Being a journalist opens doors and I have been
deales@datateam.co.uk
fortunate, over the years, to meet some truly inspirational people. Working on Printwear & Promotion is no
exception. This month, I headed off to Neasden to spend a morning with Continental Clothing Company’s
ADVERTISEMENT MANAGER
Mariusz Stochaj. What a great ambassador for Continental Clothing he is, and what an excellent
Tony Gardner advertisement for ethical clothing. As part of this month’s Organic & Fairtrade feature, I spoke to Mariusz
E-mail:
tgardner@datateam.co.uk
about EarthSpirit, the ethical clothing range launched by Continental a couple of years ago. More than a
million T shirts later, this 100% organic brand has really taken off, proving to be a very shrewd business
CLASSIFIED AND
move. But EarthPositive isn’t just a clever marketing ploy. There’s a whole ethos built around this unique
PRODUCTION
brand, and when you dig deeper, there’s a fascinating story behind the brand’s development. And I believe
Neale Salt
Mariusz when he says that EarthPositive really is making a difference. Another inspirational company is
Edun. This month, I asked Edun Live’s business development manager, Christine Driscoll, to explain the
E-mail:
nsalt@datateam.co.uk
company’s rationale and the positive impact it is having on the Third World. Edun Live is part of Edun, the
socially-conscious clothing company founded by Ali Hewson and rock star husband, Bono. Its mission is to
ADMINISTRATION promote sustainable employment in sub-Saharan Africa through bulk sales of blank and organic T shirts.
Hannah James
Commendable stuff. If you thought that organic and Fairtrade was a “niche” market, you might change
E-mail:
hjames@datateam.co.uk
your mind after reading our special focus feature. Elsewhere in this issue, we’re looking at what’s new in
menswear and underwear, we talk to Amaya about their revolutionary modular embroidery system and, of
P
course, we’re bringing you up to speed on what’s happening around the printwear and promotion
UBLICATION MANAGER
industry. Whatever you’re doing this month, stay profitable, and don’t forget to email me with all your
Richard Smith
latest news and views.
E-mail:
rsmith@datateam.co.uk
PUBLISHING DIRECTOR
deales@datateam.co.uk
Andrew Castle
E-mail:
acastle@datateam.co.uk
26
44 52 56
ABC 5,810
For the period January to December 2008
ISSN 0967-2486
FOCUS FEATURES REGULARS
Published in Great Britain by:
Datateam Publishing Ltd
26 Menswear 18 Industry troubleshooters
London Road
Maidstone, Kent
This stylish selection will look equally at home at Tony Whitmore on embroidering leather
ME16 8LY
work or in the pub!
Tel: (01622) 687031
Fax: (01622) 757646
52 Organic & Fairtrade
21 Business monitor
Marketing guru Paul Clapham is back with some
e-mail:
The focus is on garments without guilt as we timely advice.
printwearandpromotion@datateam.co.uk
check out the latest ethical fashions.
Printwear & Promotion is available on
70 Underwear
48 Promota
Some home-spun advice on buying British.
Subscription priced £74.00 (UK),
Small is beautiful when it comes to getting your
£85.00 (Overseas), £99.00 (Airmail)
message across.
49 The Schoolwear
FEATURES
Association
A knotty problem for school uniform buyers.
16 The right product
Graham Howarth offers some top tips for tracking
CASE STUDIES
down promotional merchandise.
46 March of the Mods
14 Russell
Russell was a clear winner at the Badminton
Amaya’s Peter Wright tells Debbie Eales about a
Horse Trials with a jacket that ticked all the boxes.
modular embroidery system that is revolutionising
garment decoration.
44 White Ducks Screen Print
Fulfilling the brief for rally organisers, The
Colour reproduction by
50 Out of Africa
Adventurists.
Design and Media Solutions
Edun Live’s Christine Driscoll, talks about the
Tel: 01622 681366 company’s ethos and the positive impact it is
having on the Third World
COMPANY PROFILE
Design and origination
bking@designandmediasolutions.co.uk
68 Continental Clothing
The publishers do not necessarily agree with the views
expressed by contributors, nor do they accept any
Company
responsibility for any errors of translation in the subject
Debbie Eales meets Mariusz Stochaj to discuss
matter in this publication. CCC’s EarthPositive range and the company’s
Suppliers have contributed towards the production costs of
approach to environmental, ethical and social
some of the editorial photographs/material in this issue.
issues
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