p52-66 organic:Layout 1 23/06/2009 13:27 Page 64
ORGANIC & FAIRTRADE
PENCARRIE PREMIER
Broad choice from the best organics and Fairtrade brands Apron is a perfect
PenCarrie has stocked Okarma’s full range of
eco solution
100% certified organic cotton goods (including
WB149
A recent survey by GlobeScan suggests that
clothing and accessories) since the brand’s despite the economic downturn, support for
successful launch in 2007. The company also Fairtrade is on the rise with UK sales of its
stocks the entire collection of Fairtrade products increasing in 2008 by 43% compared to
garments from funky fashion brand Wombat, figures in 2007. But consumers also have higher
which has its own dedicated following. Eco- expectations when it comes to the social,
clothing from other respected brands is also economic and environmental responsibility of the
available, including the new Fairtrade cotton retail outlets they choose.
apron from Premier and, from Result, some The new Fairtrade apron is the perfect solution. A
high visibility jackets made from over 25% stylish uniform choice, it also features the
recycled material. Fairtrade mark so your customers can show off
Okarma is highly regarded not least because their ethical credentials.
the brand’s organic cotton is very soft to touch The apron is based on the most popular shape
and has a lovely drape quality. All seven and colour in the vast array of designs and styles
garments in the Okarma range are made from in Premier’s range of hospitality aprons. Made
100% GOTS and Control Union certified from 100% certified Fairtrade cotton twill, it
organic cotton that has been grown without features self fabric ties with an adjustable buckle,
the use of harmful chemicals. a generous double pocket and a total apron
Garments are available in a choice of colours length of 84cm.
as well as natural (undyed); with all dyestuffs Available in black, ready to be screen printed with
being Oekotex and GOTS approved. All logos or corporate
packaging is as environmentally friendly as sponsorship, it’s fully
possible, including compostable, recycled outer machine washable at
poly bags and recycled card swing tags. 40C and one size fits
“It means that organisations wanting to all.
promote their own green credentials can buy It’s a product that
Okarma organic clothing with a clear should be well
conscience,” comments Andrea Charteris, received in today’s
PenCarrie’s customer services manager. conscious youth sector by including Fairtrade ethical marketplace.
Okarma provide T shirts in men’s, women’s and clothing in its range. According to the
children’s styles plus four adult unisex styles – a A best-selling Fairtrade style for women is Fairtrade Foundation,
polo, a sweat, a hoodie and a fleece. Wombat’s WB155 girls Tambo tee which has the UK market is
Okarma is also pioneering other eco-friendly fashionable cap sleeves plus calico colour raw trim doubling in value
materials and this year introduced the OK40 at cuffs, neck and hem. Another style, new this every two years and
outdoor fleece jacket in 100% polyester made year, is WB149 Shelley beach vest, a racer back top reached an
from recycled plastic bottles. that has a woven placket with six cotton covered estimated value of
Wombat has both strengthened and widened its buttons. £493 million in
appeal to the fun-loving but also environmentally “All Wombat women’s styles have a quirky appeal 2007.
about them and this is true of the By far the biggest
OK40 Fairtrade styles too,” notes Andrea. sellers were coffee
“Tops may be reversible, longer and bananas, with 20% of roast and ground
length, have pouch or kangaroo coffee, and 20% of all bananas sold in the UK
style pockets, or maybe a hood now being Fairtrade. That opens up real potential
when you wouldn’t necessarily for sales Fairtrade uniforms for cafés, restaurants
expect one,” she explains. and supermarkets as well as farm shops and
Wombat’s Fairtrade styles for men organic restaurants.
are equally individual and include Sales of Fairtrade flowers and wine have also
two hoodies: WB308 contrast increased, making the Fairtrade apron and
narrows hoodie and WB310 Hervey attractive proposition for your customers who own
hoodie. wine bars, off licences or florists.
In the hospitality sector, Premier Premier managing director Ian Milburn comments:
noticed a gap in the market and “Fairtrade is a tool for development that ensures
introduced the PR112 Fairtrade disadvantaged farmers and workers in developing
apron. A bib style, with a single countries get a better deal.
pocket, it is available in black. “This “We’re proud to be a part of that and hope that
is an obvious choice for wholefood any company that also supports those values will
cafes and health food stores,” be proud to wear the new Fairtrade aapron as
comments Andrea. “It is also part of their uniform.”
relevant for any ethically concerned
organisation, from youth theatres
(for ushers to wear) through to
major organisations with staff
canteens.” For more information call 01244 289039, email
info@premierworkwear.com or visit
www.premierworkwear.com. Distributors: Ralawise:
For more information call 0800 0800 212 180; Ralawise Ireland: 1800 599 599;
252248, email sales@pencarrie.com Pencarrie: 0800 252 248; Prestige Leisure: 0800
or visit www.pencarrie.com 6521234; UK Leisurewear: 0800 220955.
| 64 | July 2009 www.printwearandpromotion.co.uk
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