p46,47 Amaya:Layout 1 16/06/2009 13:19 Page 4648
COMPANY PROFILE
March of the mods
Amaya UK Sales’ managing director Peter Wright
talks to editor Debbie Eales about a modular
embroidery system that is revolutionising the garment
decoration sector where quality, accuracy, speed and
efficiency are so pivotal to client retention
A
modular embroidery system with automatic advantages. “You can configure up to 30 machines H12135Precise laser tracing eye, and
tensioning and speeds of up to 1,500 on one PC,” says Peter. “Amaya is unique because it H1213516 colour backup system.
stitches a minute, is proving a winner for has automatic tensioning. With speeds up to 1,500 Plus, it is all neatly networked to one computer.
Petersfield-based Amaya Sales UK Ltd, which has stitches per minute, the exclusive Acti-Feed system The Amaya XT also features the smallest cylindrical
seen some record sales months since the Autumn. feeds the thread smoothly and automatically adjusts lower arm in the industry which gives you the ability
Customers are obviously cottoning on to the unique thread tensions, so you don’t have to. You will get to embroider the widest range of caps and visors, as
benefits of the Amaya XT professional embroidery the same perfect quality on every sew-out.” well as pockets (without the need to remove),
equipment produced by Melco-Saurer. The result, adds Peter, is a lighter embroidery and children’s garments and golf club covers at speeds
And it’s the modular nature of the machine that is greater accuracy. that cannot be achieved with other systems.
key to its success. And because the Amaya machines stitch It is also the first to feature a laser eye for tracing
According to Amaya’s Peter Wright, the UK garment independently, a thread break won’t halt the entire and positioning. It makes the design set-up fast and
decoration industry has changed dramatically in the production. “If you have a fixed six head and get a easy, assuring accurate placement throughout the
last few years. “Embroidery production now requires thread break, all of the heads have to stop. So sewing process.
machines with total flexibility,” he says. “Using you’ve got that down time while it’s being re- A patented height adjustable presser foot also
modular machines is the only efficient way of running threaded,” comments Peter. makes it easy to adjust to different fabrics.
an embroidery business in the modern climate. “The efficiency on these is at least 30 to 40 per Amaya is proud to have supplied blue chip clients
“Modular machines give you the ability to configure cent greater than conventional machines. Head for including Rolls Royce with embroidery machines.
the ideal number of machines for each job. If you head, there is no comparison. These systems “Rolls Royce bought machines off us last year for
need to create a sample, then just use one machine produce work orders not possible on conventional embroidering the leather they use for upholstery
and leave the rest in production.” machines.” and they have got three now,” says Peter. Amaya
Many garment re-sellers are saying that their In fact, the Amaya XT is so efficient that you will has also supplied machines to the London College
embroiderers are holding back some of their smaller only need three heads instead of a conventional six of Fashion and to the textile department of
orders until they have several to do. If the head machine, says Peter. Huddersfield University.
embroiderers had an Amaya modular system they “The customers we are winning are those who Peter believes the embroidery industry is at a pivotal
could cope easily with all their orders and not upset really like the modular system – they like the point.
their clients. They also complained about machines and they like us,” he adds. “We have had “I think the biggest challenge is still there,” he says.
inconsistent quality, adds Peter. a few good deals recently where people are not just “You have all these people with old machinery and
According to Peter, one customer was spending buying single machines, they are buying four or six fixed head machines. They are not efficient and they
around £30,000 a year on embroidery. “He’s just at a time.” are going to start realising that because their
realised how much it’s costing and that he should But he says is it misleading to call them a “single customers are now buying their own machines.
be doing it himself. head” machine. “They can be whatever you want – “It happened before, when people had the 12
“The quality issue could be down to the training as many as you add. heads and the 20 heads, and people got fed up and
that operators are given,” he continues. “Always The advantages of Amaya include: others came into the industry,” adds Peter. “The
use a machine supplier that gives good training, not H12135The largest cap sewing field in the industry; same thing’s happening now. A lot of people have
just on the machine side but also on production H12135Unique modular design; fallen behind with technology.”
techniques. Make sure that there is some quality H12135Precise automatic thread tension; He comments on the embroiderers’ reluctance to
assurance before the goods are despatched.” H12135Consistent speeds of up to 1,500 spm, regardless invest in servicing. “This can contribute to bad
The Amaya XT embroidery system has many of machine configuration embroidery,” says Peter. “Our technicians are rarely
| 46 | July 2009 www.printwearandpromotion.co.uk
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84