Menswear 26-42:Layout 1 22/06/2009 09:09 Page 42
MENSWEAR
RUSSELL
Russell brands bring style to menswear
Through their brands, Russell continues to bring tabbed, perfect
new menswear styles to the market, with the focus for the busy
being quality and comfort combined with retail working
styling. The increasing requirement for stylish restaurant, bar
garments drives menswear to follow womenswear or office. The
trends for more individual garments, with fitted female range
styling and quality fabric choice. also has a fitted
style, with
Non iron shirts use fabric treated with special vapours and allowed to dry over 24 hours
Russell Collection shaping at the
This is most apparent in the new styles this year waist and bust and front and hem darts. Available train, perform or work, no matter what the weather.
from Russell Collection. The new Ultimate Non Iron in both men and ladies styles, long and short Dibble comments: “We have seen an increasing
and Casual Roll-Sleeve Shirts are heavily influenced sleeves the colour range is also perfect for any shirt move towards active, performance jackets with a
by retail trends. Made from 100% cotton, the Non solution; with colours such as white, blue, zinc, lean and styled fit. Our jacket range brings you
Iron Shirt range, 956/957/958/959, is at the khaki, French navy and black. fabric with the best performance attributes
forefront of non-iron technology. More traditional Dibble comments: “The Roll Sleeve shirts with patch combined with true styling.”
methods include putting a resin coating over the pockets are and will continue to be a strong style in Additional Jerzees Colours menswear garments
fabric which results in a shirt with non-iron retail casual shirts. Our new shirts follow this trend, following this trend include T shirts and Polo Shirts.
properties that only last so long and can be with adaptations such as the tabbed sleeves The 110M Fitted Crew Neck T shirt and 114M
uncomfortable to wear at times. With these new allowing them to be used in all environments.” Fitted V-Neck T shirt have slightly longer body
shirts the raw fabric is treated with special vapours. lengths and velvet trim on the back-neck (114M)
The fabric is then allowed to dry, very slowly and Jerzees Colours for that extra special feel. A new addition to the T
naturally over a 24 hour period, enabling the vapour The Jerzees Colours brand also follows this lean, shirt range is the Zt150M/L, a lightweight T shirt
to be completely absorbed and embedded in the tailored theme with the introduction of the (long and short sleeved) made from 100% ring
fabric. The shirts are also available in two men’s Intelligent Clothing Jackets range; true performance spun cotton and available in a large colour range
styles; Ultimate Non-Iron (956/957) and the Tailored and styling combined. Developed with the style- for every T shirt requirement.
Non-Iron (958/959). The key difference is that the conscious in mind, the intelligent clothing range has The Polo Shirt range allows you and your
958/959 tailored option has a stiffened, semi- been designed for people who are outdoors come customers to choose from the basic to the best.
cutaway boned collar to support the tailored fit. rain or shine and therefore need high quality, The 599M Ripple Collar & Cuff Polo Shirt is
Alan T Dibble, Design and Development at Russell breathable and easy-care materials. suitable for 60 degree wash and is ideal for that
comments: “Our development of the Non Iron Shirt For activity, the stretch fabric Sports Shell 5000 harder-wearing environment. The 539M
range has been influenced by trends apparent in (520M/F) is an ideal solution. It allows maximum Polo/Cotton Hard Wearing Polo Shirt has truly
suiting over the past few years. The tailored look is body response, with articulated elbows for freedom been tried and tested and with a more relaxed fit,
visible everywhere and our new shirts allow of stretch and cool fit underarm panels. Extra provides your customers with a garment they can
companies to create that crisp, clean and modern features include MP3 inner pocket, 2 position wash and wear again and again. For that
image very much in demand. Our shirts are adjustable cuffs and full breathable fabric, something different, the 669M Micro Pique Cotton
available in a classic and a tailored fit, flattering transferring moisture away from the inside of the Polo Shirt comes in a modern colour palette and
every body and enabling everyone to feel good all jacket. provides that bit of luxury.
day long.” And for that little bit extra, the new Gore-Tex
The Casual shirt range is spearheaded by the new (550M/F) provides your team with the most durably For more information on the entire Jerzees Colours
Roll Sleeve Shirts, 918/919, available in male and waterproof, windproof and breathable garment range, including Sweats and Fleece, please visit
female styles. These shirts have a soft-to-touch available. With pre-shaped elbows for optimal www.jerzeescolours.co.uk. To download free
peached fabric, a relaxed collar and patch pockets freedom of movements and comfort, and adjustable marketing flyers and A6 booklets on all garments
on the chest with flap and button fastening. cuffs keeping the cold and wet from entering the across all brands, please visit
Buttons on the outer sleeve and fabric tab on the jackets, your customers will be kept warm, dry and www.russelleurope.co.uk or any brand website and
inside of the sleeves allow them to be rolled up and styled. The roll away hood also allows your team to click on Marketing
SKINNIFITMEN
SF101 SF056 SF047
It’s not hip to be square
Skinnifitmen is all about giving the customer a bars and restaurants as
great quality product that fits, that wears well and it keeps its looks over
that people will want to wear again and again. many shifts. It is
The brand has now established itself as the only available up to XXL in
brand in the market to focus entirely on men with both short and long-
garments providing the perfect base for a logo, sleeved versions and in
decoration or design. up to 14 colours.
The garments aren’t square; they’re cut for men, The style is also
and are both longer and slimmer in the body. available in children’s
With end users as diverse as rugby teams, student and women’s versions for a complementary look. deep cuffs and wide rib panelling up the side. It is
debating groups and retail shops, the Skinnifitmen A new club polo is making waves – cut longer also available for women.
name is quickly becoming established. and leaner with a drop tail – as per the best of Another newcomer is the Modern Essential
The range comprises 20 styles from T shirts to the high street. The Skinnifitmen club polo trouser (SF066), a lean, mean, cotton-rich,
hoods, sweats, jackets and trousers. Each style is (SF047) has a specially constructed back-neck contemporary style, available exclusively in black.
almost ageless in wearer-appeal but brilliantly on collar band – that’s also proving ideal for The style has a flat front, side pockets and
target for the look and fit of today. embroidery – which means that it’s going to straight leg.
Central to the range is the Modern Essential T stand up and stay up, if preferred.
(SF101) in a comfy cotton/elastane mix. This well- Skinnifitmen’s new premium hoodie has a longer, For more information call 01577 861555 or visit
proven fabric is great to decorate and ideal for leaner look with a chunky double layer hood, www.skinnifit.com
| 42 | July 2009 www.printwearandpromotion.co.uk
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