Menswear 26-42:Layout 1 22/06/2009 09:00 Page 26
MENSWEAR
Boys
will
be boys
The demand for menswear continues to grow and these days, it’s all about comfort, performance,
style, fabrics and fit. Printwear & Promotion takes a look at some traditional favourites and some
newcomers that look set to become staples of the future.
AMERICAN APPAREL BLUE MAX
New colours added to Competitively priced classics for men
vintage tee
The current Blue Max menswear line-up is cutting inner pocket for an MP3 player with headphone
edge in terms of quality but classic in design, access. The Hi-Vis line up includes the four in one
ensuring that each piece stands the test of time. 300 denier jacket, incorporating a zip-in quilted
Fabrics have been carefully selected and tested to fully reversible, reflective, waistcoast. Also available
be hardwearing and to withstand the demands of is a Hi-Vis bomber jacket, a vest, a polo shirt,
the workplace. trousers, a padded jacket and a lightweight jacket.
Blue Max business development manager Mary All Hi Vis jackets are polyester, with multi-wash
Fawcus says: “Garment decorators can always rely visibility tapes that are stitched to last. The range
on Blue Max to provide a core range of conforms to EN471 regulations.
competitively priced classic items. The big The Cogs line is a “no frills” range offering value
difference is the huge variety of colour and size without comprising on quality. It includes polo
options we offer for each line. Take, for example, shirts, sweatshirts and polar fleece jackets.
our Penthouse polo shirts. We offer 17 colours,
and 13 sizes – that’s a total of 221 skus just for For more information call 0845 2300888 or visit
Penthouse style alone and they are all available
www.bluemaxgroup.co.uk
from stock, too!”
Another bestseller is the classic Oxford – a button-
down collar shirt in four colours, short and long
sleeve and nine collar sizes. The shirt is smart yet
practical, both on its own or teamed with a Blue
Max crew or V neck jumper or sweatshirt.
Add Blue Max Workmate trousers for a smart
work outfit that’s comfortable, easy to wear and
easy care. Made from crease-resistant, durable,
Enjoy everything you love about the fit, feel and poly/cotton twill, these single pleat trousers are
durability of a vintage T shirt in a brand new strong enough to withstand even the toughest
version. tasks.
Style TR401 comes in Tri-Blend (50% polyester, Blue Max also stocks high performance outerwear.
25% cotton and 25% rayon) construction. New this year is the soft shell jacket. Made from
Polyester retains shape and elasticity while cotton water repellent fabric it is available in black and
lends both comfort and durability. navy.
The addition of rayon makes for a unique texture The Mistral jacket offers weather protection but its
and drapes against the body for a slimming look. non-bulky design makes it easy to wear.
There is also a durable rib neckband and this style Reversible, it has polar fleece on one side and
offers superior screen printing results. weatherproof rip stop nylon on the other. Features
New colours, Tri-Cranberry and Tri-Coffee have include a zipaway hood, a phone pocket and
been added to Athletic Blue, Athletic Grey, Tri- elasticated cuffs.
Black, Tri-Coffee, Tri-Evergreen, Tri-Indigo and Tri- The Exmoor is made from a peached, microfibre
Orchid. Sizes are XS to 2XL. Maxtech performance fabric that is waterproof
and breathable. It has a padded lining, a discrete
For more information visit toggle system in the side pockets, embroidery
www.americanapparel.net/wholesale access zip, concealed hood, storm flap and an
| 26 | July 2009
www.printwearandpromotion.co.uk
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