p5-14 News July:p5-14 News June09 12/06/2009 14:39 Page 10
INDUSTRY NEWS
Signs of the times for show organiser Roland DG
Sign & Digital UK returned to Brett Newman, head of product reiterates the quality of the Adobe upbeat
Birmingham’s NEC at the end of April management at Roland said: “We workshop. “Terry Steeley and Richard
and despite the economic downtown, took orders from the very first day, West are great speakers, they make following
the show is being hailed a success. even within a couple of hours of the everything easy to understand, and
Rudi Blackett, event director show opening which is great.” the demonstrations on Leopard and Sign & Digital
comments: “The economic climate Brian Carter of B Scene said: “I CS4 were extremely helpful.”
presented us with an entirely new visited several Show
type of challenge, and we’re workshops and
delighted to report that the show has seminars during my Roland DG has reported that its
once again been a resounding visit to this year’s 30" UV-curable integrated
success. show. Adobe and Corel printer/cutter, the VersaUV LEC-300,
“Exhibitors have reported a higher Draw were the ones was the main attraction at Sign &
quality of visitors than ever before, as that stuck in my mind, Digital UK 2009, while its engraving
well as a higher level of on-stand they were interesting solutions also drew plenty of
commerce than many had thought and gave insight into interest.
possible.” how they can be The VersaUV is the first UV-curable
Exhibitors once again reported utilized to great inkjet printer in the world to
significantly better than expected potential.” integrate printing and cutting
levels of trading with the show. Doug of Peach Design functions and many visitors to the
show had come to see for
themselves examples of the
PenCarrie’s long-serving New
machine's tactile output such as
Braille, faux animal skin and
warehouse manager retires brochure is
leather.
The company received a healthy
full of
number of leads across its product
range and it welcomed the
Eastern
opportunity to highlight the
versatility of wide format inkjet
promise
technology at the show.
The company's stand displayed
more than 70 applications
Kent-based KeepMe Promotions has including window graphics,
launched a glossy 24-page brochure, personalised musical instruments,
dedicated to promotional products, garments and even a vinyl wrapped
designed and built at the company’s snow board.
Chinese manufacturing plant. Between the Roland DG stand and
After more than a year of intensive those of its distributors, every
product development at the facility Roland DG printing, print and cut
in Shenzhen, the brochure was a and engraving machine was
natural move, as joint MD, Steve available to buy at the show.
Anderson explains. Head of Product Development,
“We had been aware for five or six Brett Newman, said: "In my view,
months that the success of our fresh the market has maintained some
Chinese product line was starting to
Left to right: Tony Lock, managing director; Francis Bevan, financial
of its buoyancy, despite the
coordinator; John Mallett, warehouse manager; David Abrahams, marketing
warrant a spotlight of its own and recession, because businesses in
manager; Alun Morgan, retiring warehouse manager; Paul Persey, executive
we were really keen to showcase this sector are combating the
chairman and Andrea Charteris, customer services manager this stuff to the UK industry. downturn by diversifying their
“So, as well as exhibiting it at UK service portfolio in order to keep
After 17 years’ service, PenCarrie’s warehouse manager, Alun Morgan, has shows, we decided that we needed their output high.
retired. Paying tribute to Alun, Paul Persey, PenCarrie’s founder and executive to sieve out the very best of the “This is highlighted by the interest
chairman said: “Alun helped shape the company from the earliest days, product range and display it in one in engraving this year - engraving
insisting on the highest standards in all aspects of warehouse operation and accessible place – that place is the is a high value service, yet the
service to customers. new brochure.” technology required is available at
“His foresight, including his dedication to his staff and their training and The brochure features a wide a relatively low capital cost. The
advancement, means that these standards will live on. We all feel lucky to variety of equipment, from USB live engraving demonstrations were
have had the experience of working with Alun and his contribution to the sticks and hubs to bags and boxes, very popular and I think many
company and its future is beyond measure.” travel kits, office accessories, came away with the realisation
During his time, Alun managed the extraordinary growth of the company’s promotional lanyards, skype phones that the machinery is easy to use -
warehousing operation. Originally the total stock holding was only 1,500 and entertainment devices such as with many skills transferrable from
pieces in very basic premises. Today there are more than 2 million items worth MP3 and MP4 units. wide format printing and cutting -
over £10 million stored in a 100,000sq ft distribution centre at Exeter. It also contains practical information and will start making them money
Alun masterminded three moves to new premises without any interruption to such as minimum order numbers, almost instantly.”
the delivery service to customers. And he researched and helped design the colour options and lead times. Beyond printing and engraving,
tailor-made warehouse systems in use today. The brochure will shortly be Roland DG also had value-adding
It was also Alun who worked alongside professional certification authorities to supplemented by an online version personalisation solutions on display
develop training programmes that would motivate staff and give them a but in the meantime you can get a such as Xpres's Gem Tec system for
defined career path within PenCarrie, thus retaining their expertise to the copy by calling 01322 381144 or by rhinestone personalisation of
benefit of the company and customers alike. visiting garments and Eurodrop's multi-
John Mallett, Alun’s deputy for eight years, succeeds him as warehouse www.keepmepromotions.com. colour doming process for both
manager. fabric and printed items.
| 10 | July 2009 www.printwearandpromotion.co.uk
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