p52-66 organic:Layout 1 23/06/2009 13:22 Page 56
ORGANIC & FAIRTRADE
BTC ACTIVEWEAR
EarthPositive ticks all the boxes
BTC activewear has run the EarthPositive range of a classic fit with a fine gauge knit, that’s reactive as an inexpensive promotional and corporate
organic apparel since inception and for 2009 has dyed for perfect printability and wearability. branding product.
added to this unique collection. To complement the apparel range BTC activewear BTC activewear also offer the Fruit of the Loom
EarthPositive has always ticked all of the boxes, is also offering the EarthPositive range of tote organic cotton T shirt. Made from 100% certified
Organic – certified by the Soil Association, Fair bags – the organic shopper and organic fashion organic cotton that’s unbleached and un-dyed for
Wear – certified by the Fair Wear Foundation and options. a natural finish, it is available for men, women
a 90% lower carbon footprint – achieved by Both feature a long shoulder strap and a fine and children.
working with the Carbon Trust. gauge weave, that like the apparel, are reactive
The popular range of men’s and women’s T shirts dyed for perfect printability. For more details call 0121 505 5177, e-mail
and hoodies (both zip-up and pullover styles) now The tote is available in seven bright fashion
co9@btcactivewear.co.uk or visit
includes a men’s and women’s polo shirt. Both are colours and the shopper is proving very popular
www.btcactivewear.co.uk
THE CO-OPERATIVE CLOTHING
A Fairtrade first for the Co-op
For the first time this year, and ISO14000 environmental standards and environmental management, with a
The Co-operative Clothing is standards. view to achieving ‘ethical leadership’ status in the
offering 100% Fairtrade This monitoring extends well corporate clothing sector over the next four years.
Certified Cotton garments beyond just quality to ensure
from stock. that employees’ working
The five Fairtrade cotton conditions, recreational
garments available are the amenities, local services and
FT1 unisex pique polo, FT2 general standard of living are
unisex T shirt, FT3 long to acceptable levels. For more information, call 0845 5210051 or visit
apron, FT4 bar apron and the In line with the values and
www.co-operativeclothing.com
FT5 bib apron. principles of The Co-operative
Fairtrade is an alternative to Group of which we are part,
conventional international we are committed to improving
trade, providing the security our performance and pursuing
of longterm contracts as well best practice in labour
as the payment of a social
premium to allow for
democratically agreed
investment in projects such
as education, water supplies
and medical facilities.
Fairtrade is synonymous with ethical
sourcing. The Fairtrade Mark ensures small-
scale cotton farmers in developing countries
get a fair and stable price for their cotton
and can improve their livelihoods.
At The Co-operative Clothing, we are
committed to ethical sourcing which is why
these Fairtrade Certified Cotton garments
are manufactured in a factory that meets
both SA800 social accountability standards
| 56 | July 2009
www.printwearandpromotion.co.uk
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