p52-66 organic:Layout 1 23/06/2009 13:25 Page 60
ORGANIC & FAIRTRADE
FRUIT OF THE LOOM
Organic move is bearing fruit
Alison McKenzie, Fruit of the Loom’s European brand customers’ demands were for promotional T shirts in A. The 100% organic cotton we use is unbleached
director, explains the background to the company’s organic cotton that retain all the advantages of and undyed. This gives the garments a natural
move into organic cotton apparel and what the new conventional Fruit of the Loom garments. Our research appearance, which reinforces their positioning as
products bring to the promotional wear portfolio. reveals that organic cotton garment sales are showing totally natural, environmentally friendly products.
a 20% year-on-year growth in some European Our research indicates that that is what most
Q. Please describe the new Organic Cotton Ts. markets. Demand for organic cotton promotional customers want from their organic cotton
wear has also been increasing steadily in recent promotional wear. However, we are always
A. There are three Organic Cotton T styles to choose years. We feel sure that our Organic Cotton Ts will receptive to market demands, and will be
from men’s, Lady-Fit and children’s. We felt it was only help to accelerate the development of this monitoring customer feedback closely.
important to supply a complete range that sector of the market.
covers kids and adults. The T shirts are made from 100% Q. The Organic Cotton T costs more than
organic cotton (140gm/m2). They have 1x1 rib binding Q. Your Organic Cotton Ts are made from certified conventional cotton Ts. Are promotional wear
on the neckline and a printed Fruit of the Loom back organic cotton yarn: how important is the customers prepared to pay a premium for organics
neck label. All styles have side seams and shaping to the certification process? in today’s market?
shoulders for an exceptionally comfortable fit. The men’s
style is available in S-XXL, the Lady-Fit in XS-XL and the A. It is difficult to overstate the importance of A. Organic cotton yarn is more expensive than
children’s fits kids from 3-4 years – 14-15 years. certification. Every batch of yarn is certified by the conventional cotton yarn, which means that our
Control Union to the Global Organic Textiles Organic Cotton Ts do cost a bit more than our other
Q. What prompted the launch of the new Organic Standard (GOTS). This is the most stringent T shirt styles – almost twice the price. However, we
Cotton Ts? certification process available for organic textiles. The are confident that there will continue to be a
certification process sets necessary standards and growing demand for these products, and early sales
A.We appreciate the importance of the T shirt to our reassures customers and end users that they are figures support this view.
customers and to the promotional clothing market buying genuine organic cotton products.
generally. We constantly research customer and market
demand, and we invest heavily in an ongoing Q. The new T shirts are available in natural (undyed) For further details call 01952 682900,
programme of T shirt development. The new organic colour only. Are there any plans to introduce email cust_enquiry@ftlte.fruit.com
cotton Ts resulted from that R&D programme. Our colours? or visit www.fruitoftheloom.eu
I.S. ENTERPRISES
Catering for the growing green market
I.S. Enterprises offers a range of organic T
shirts suitable for a variety of promotional
activities.
The company handles a number of different
clothing and apparel brands including, Fruit of
the Loom, Gildan, Jerzees, Kustom Kit, Mantis,
Quadra and Result jackets and headwear.
The Fruit of the Loom Organic T shirt range is a
new line for 2009. Catering to the ever
growing “green” market, I.S. Enterprises is now
able to offer decorators a range of organic T
shirts suitable for eco-conscious customers.
Available in both male and female styles, the
F61188M and F61192F are made with 100%
certified organic cotton, which is unbleached
and undyed for a natural finish.
The F61192F features shaped seams and a
longer body length for feminine curves. Both
styles are available in sizes XS – XL and feature
1x1 binding on the neckline.
Children are also catered for within the range.
The 61003J offers a 100% certified organic
cotton T shirt in sizes 3 to 14. As with the adult
version, this garment is made with
unbleached/undyed cotton for a natural finish
and features 1x1 binding on the neckline.
For more information call 0800 328 3868 or visit
www.isenterprisesintl.com
| 60 | July 2009 www.printwearandpromotion.co.uk
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84