HOW YUD U IS HELPING PEOPLE WORK FROM HOME By Jim Preen, Crisis Management Director
It happened virtually overnight. One day YUDU staff were working in the office, the next we were trying to figure how to jump on Zoom meetings from our homes. The World Health Organisation called it a pandemic on 11th March and just over a week later we were all working remotely. We were hardly alone; it was a global phenomenon.
I
t happened quickly, but for us it also happened quite smoothly too. Being at heart a technology company the change was perhaps easier for us than for other firms.
The developers grabbed their skyscraper computer stacks while those in marketing and sales nabbed their natty laptops. We may not have guessed it at the time, but as we left the office, we were all setting out on a journey to discover and create the new world of work.
It got off to a pretty good start. With some staff travelling into the London office from as far away as Cambridge many were delighted to dodge the commute. For once the British weather decided to play ball and we were blessed with fine early Spring sunshine. Few would have predicted then that as we head into Winter most of us would still be working at home with the office
Page 68 Beyond 20/20 - Technology fast becoming a distant memory.
Would productivity peter out? With faster broadband speeds the concept of remote working was already on the rise before the pandemic hit. For bosses there was always the nagging worry that productivity would fall through the floor as diligent office-based workers started to hang out in the kitchen, chatting with family and friends. That largely hasn’t happened, with many firms reporting excellent productivity from an atomised workforce.
Commenting on this a senior US executive said recently: “We don’t think productivity is a big problem, but a sense of belonging is”. Certainly, there have been reports of workers feeling isolated and suffering from the effects of silo working. YUDU CEO Richard Stephenson understood this from the get-
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