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The investment in each new family entertainment centre is estimated between US $ 800 thousand and US $ 1.5 million, depending on the area and location, reported Mauro Souza, who revealed that it is a much lower figure than the one invested in the Parque da Mônica in Sao Paulo, which required a sum of around US $10million. The smaller sizes of this new venture means they avoid the


difficulties they experienced previously in finding a space large enough for their development. "We are very optimistic with the success of the Turma da Mônica Stations, which due to its characteristics is a very efficient and replicable model," he concluded. For Álvaro Mendes Pereira, president of ETM Brasil, of ADIBRA (Association of Amusement Parks of Brazil) and of an FEC operating group, believes being part of the project and operating the Turma de Mônica Station is the realization of a great dream that opens doors to new ideas. "The partnership with Mauricio de Sousa EN VIVO is an opportunity that made possible the foundation of ETM Brasil, a company created exclusively to operate the first Mônica Turma Station. Months of hard work allowed us to realize the dream of working with a credible brand that has is national entertainment."


El aporte de R $ 5 millones hacia la inauguración de la FEC demuestra la fuerza del Shopping Cerrado para el público goianiense. "Fueron algunos meses de negociación entre la operadora ETM Brasil y el Shopping Cerrado para traer la Estación Turma de Mônica al shopping. "Nuestro objetivo es proporcionar momentos de entretenimiento a las familias, con innovación, interactividad y la alegría que sólo la pandilla de Mônica puede ofrecer", comentó Humberto Moreira, Superintendente del Shopping Cerrado. La primera Estación Turma de Mônica será


instalada en el primer piso del Shopping Cerrado y tendrá un espacio multiuso para la realización de


MAY 2018


The contribution of R $ 5 million towards the inauguration of


the FEC demonstrates the strength of the Closed Shopping market for the Goianian public. "It took a few months of negotiation between the operator ETM Brasil and the Shopping Cerrado to bring the Turma de Mônica Station to the mall. Our goal is to provide entertainment moments for families, with the innovation, interactivity and joy that only the Mônica gang can offer," said Humberto Moreira, Superintendent of Shopping Cerrado. The first Mônica Turma Station will be installed on the first


floor of the Cerrado Shopping and will have a multipurpose space for social, corporate and educational events, called Plaza Mauricio de Sousa. In addition to the various attractions, which will take children on an unforgettable journey through the world of Mônica and their friends, the FEC will have a store with common access for shopping visitors, where it will be possible to purchase official products of the brand. Meanwhile, the Commercial Director of the 2a1 company


affirmed that the alliance with Mauricio de Sousa allowed the company to devote more attention to the theme parks and events market, to the point of motivating them to create a new market division called Cenoparque.


eventos sociales, corporativos y educativos, llamado Plaza Mauricio de Sousa. Además de las diversas atracciones, que llevarán a los niños a un viaje inolvidable por el mundo de Mônica y sus amigos, el CEF tendrá una tienda con acceso común para los visitantes del shopping, donde será posible adquirir productos oficiales de la marca. Entre tanto, la Directora Comercial de la empresa


2a1 afirmó que la alianza con Mauricio de Sousa le permitió a la compañía dedicar mayor atención al mercado de los parques y eventos temáticos, hasta el punto de motivarlos a crear una nueva división de mercado llamada Cenoparque.


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