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the sense of going on a journey,” says Mr Lopez. Once inside the fuselage, children will discover how pilots train when learning to fly an aeroplane, learning real-life techniques through recreation and play. Once the Zupervisor of the academy has gone through
the general instructions, kids don the airline uniform and proceed to the simulation cabins where they can apply their newfound knowledge in a more kinaesthetic manner – and be a pilot for the day. Also available in the Airport is the cabin crew training
centre, where little ones develop an understanding of the importance of service-oriented professions. As part of a cabin crew simulation, children learn about safety measures and their implementation, proper behaviour inside an airplane, and the importance of teamwork and communication. “We believe that children all over the world love to create,
explore, and collaborate.” Mr Lopez says in regards to KidZania’s suitability for export. “These common interests fit perfectly with our concept, and each territory includes different experiences that are relevant to that particular culture and geography.” “KidZania strives to maintain a realistic, appealing, and
uniform experience without losing any local or cultural authenticity,” explains Mr Lopez. Local laws and regulations have to be taken into account, too, and balancing this with ensuring that each franchise operates according to the highest levels of quality can be a challenge in itself. “This is why KidZania collaborates with local operators
that provide the know-how and know-who and support us to design facilities that comply with local regulations.” Mr Lopez also comments that KidZania follows tight contacts that help control intellectual property. “We execute several supervision measures to ensure a win-win relationship between KidZania and its local operators.”
Dawn of the digital age As the KidZania name grows, so does its presence on social media, and the company and its guests have both taken to various platforms to update and stay updated. “KidZania has a unique position of trust with our visitors, position that is constantly taken care of, as well as children's privacy protection, which is a serious issue of global concern,” says Mr Lopez about the balance of promoting a children’s attraction online in a mostly adult world of social media. Each KidZania follows global social media mandatories, Mr Lopez goes on to explain, including: “communicate only to adults and never ask anyone to provide personally identifiable information”. In the wake of expansion, Mr Lopez reiterates that the
company’s simple and effective ethos has remained unchanged: “to ignite the hearts and minds of children everywhere, and to empower them to make the world a better place.”. And – they have fun doing it!
Figures of Fun
• KidZania currently has 24 operating facilities in 19 countries – with 12 more locations currently under development around the world
• More than 58m global visitors have visited KidZania since opening in 1999, with 500,000 to 1m visitors annually at each facility
BELOW: Fully immersive themed zones represent businesses, services and industries
MAY 2018
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