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Product Update


www.parkworld-online.com


Changing the game


GoPhoto is revolutionising photo souvenir options for amusement parks and attractions. And we really mean revolution: GoPhoto allows every visitor to walk away with a photo memento of their trip, whether they’ve chosen to purchase one or not – that’s what we call redistributing the wealth. Park World talks to managing director Daniel Duivestein about the benefits of a system that doesn’t charge


D


utch company GoPhoto’s key point of difference is a fundamental change in how souvenir photos are sold to guests. Rather than the optional added cost of a


key ring or a frame, a digital version of the photo is offered as a part of the overall ticket price – all guests are invited to pose for a photo, and are then given a code with which they can download a digital version of their photo – for free – after their trip. “We make the photo part of the experience,” explains


Duivestein. “We offer a free digital version of the photo for online viewing and sharing. This way all visitors get their memory of their visit, not just the ones that pay for it.” Upon their exit, guests pass through a photo shop containing examples of photo gifts that they do have the option to buy – but with no obligation, because they already have the free digital version. The experience starts in the queue line, where guests become part of an interactive photo moment, posing with friends and family in front of a green screen before continuing on to the main experience. Guests can choose from one of a number of digital backgrounds appropriate for the attraction. “During the photo moment we create a strong interaction that fits all ages,” says Duivestein. “It’s also fun to watch others being creative with their poses while waiting in line!” Stand-alone print kiosks allows visitors to view and buy


their photos. “Although they get the digital version for free, visitors still often like to bring a nice quality print home. The sympathetic gesture of a free digital photo to share online makes them even more willing to pay for their prints. So it not only helps to create great content for social exposure but also increases revenue.” Whilst profits can be made through upselling to printed photo gifts, a key part of the system’s value is the data and demographic capture potential incumbent in the registration and photo download process.


38 The technicalities


Highly adaptable and scalable, GoPhoto offers plug-and- play systems featuring easy-to-operate cameras that can be installed and set up in one to three days. Shooting with two cameras simultaneously allows staff to photograph up to 4000 visitors a day.“Our software is super reliable – we ensure an uptime of at least 98%. Besides installation and training, we give our clients periodic feedback on how they can improve the photo experience and sales by maximising the potential of the software. We also share success stories, trending seasonal photo


products and all other kinds of insights that can be useful to take your operation to the next level.”


Training is a non-issue, Duivestein reveals; basic training


on how to operate the system takes less than 60 minutes. “The most important part of staff training is to use their energy and enthusiasm to take great photos of the visitors – creating a unique photo moment that seamlessly fits in the location’s experience.”


MAY 2018


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