The reinvention of Brazilian parks
Undoubtedly, Brazil and Mexico lead the amusement park industry in Latin America. However, the current situation in Brazil worries the economic experts, Astrid González Nariño reports.
TURNING YOUR WORLD AROUND
amusement parks in the country and the survivors trying to reinvent themselves’, which explores the disturbing situation. Globo's research revealed that the Brazilian Amusement
R
Parks Association (ADIBRA) has 300 members, including theme parks, itinerants, water parks and family entertainment centers (FEC). The association's most recent study (2014) indicates that growth in the sector has been halted, especially in terms of investment and reveals that there are parks with attractions that date back 30 years. The analysis indicates that the main reasons for the phenomenon are related to problems of business administration, reduction in the number of visitors, high maintenance costs due to the fluctuation of the dollar price, accidents and expenses affecting insurance prices and high taxes on the importation of spare parts and new games, which hinders the purchase of new equipment.
ecently, Globo, the newspaper belonging to one of the biggest media groups in Brazil, conducted a thorough investigation titled ‘The closure of great
In the list of amusement parks that have closed in recent
years, several appear that have been considered emblematic in Brazil. One of them is Tierra Encantada (Enchanted Land), which suspended operations in 2010, following the accident of a 61- year-old woman who died one on of their attractions. Another, which marked the childhood of the inhabitants of Sao Paulo, was Playcenter, which closed its doors in 2012. The most recent case was that of Hopi Hari, a park located
in Vihnedo, in the state of Sao Paulo, which had to close after an accident and complaints of poor customer relations. The cessation of Hopi Hari's activities affected its neighbor Wet'n Wild of Itupeva, which recorded a significant drop in visitor numbers.
Hopi Hari Despite the problems it has faced, in August Hopi Hari is planned to reopen looking to regain the confidence of the public by offering reduced entrance prices and a new main attraction: ‘Karnak - Curse of The Tomb’. The new park president, José Davi Xavier, said that this time
the park will be running 70 percent of the attractions available, which has not happened since 2010. He added, "unlike what happened before, when some attractions were charged
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