Ready to roll!
In just over five years Roller has redefined the way people attend and spend at amusement and leisure venues. Having spent most of that time ‘under the radar’ the Australian company are now making a name for themselves as a global leader in the software and technology industry. Roller’s Founder and CEO, Luke Finn, tells Park World that now is their time to shine
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ith offices in Melbourne, London and LA, Roller is making life easier for park operators across the globe with their innovative all-in-one
software platform. Most people will agree that the secret to success is knowing what your customer wants, sometimes before they even know it themselves. This is not always easy but this is where Roller’s intelligent software comes in to play. “To strip it down our software makes staff more efficient and more effective. They can have information about their customers before they even come in the door, so when the customers do come in staff can be efficient in developing great relationships with them, and this ultimately impacts the bottom line, which is earnings. “Any business has to make money, so our system helps
the operators of amusement and leisure venues market to their customers effectively, drive revenue and drive conversions online to bring more money in the door. It’s the three E’s, efficiency, effectiveness and earnings.” So what exactly is this software that can not only bring
Luke Finn, Roller's Founder and CEO
your customers through the door, but also know exactly what it is that they want? “Roller is the all-in-one software platform offering new- age digital solutions to ticketing, POS, CRM and waviers, right through to hardware, gift cards and web development for the entertainment and leisure industry.”
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Roller’s software and CRM platform is able to capture customers data, meaning that it will be much easier for operators to profile their visitors and tailor their service. This also enables the use of loyalty features to incentivise repeat visitation and reward great customers. “Our mission is to empower operators with seamless digital solutions to enable a superior customer experience. With a relentless commitment to innovation, we aim to pioneer the market and continually bring the latest technology to a global industry, which has until now been starved of advancements.” While this industry is constantly showcasing the latest
innovations in ride technology, theming and design and guest experience, one element that has been left behind is the software behind the scenes that pulls it all together. “People have been using systems that are extremely hard to use and super outdated in terms of the user experience, and they are quite troublesome in the way they have been designed. Our answer to this is to create innovative software that really makes the staff as efficient as possible, to do that you have to spend a lot of time focusing on the processes within the platform.” Roller recently announced their strategic partnership with
Fairfax Media. As part of the deal Roller now acts as the exclusive booking technology for the Fairfax events portfolio.
AUGUST 2017
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