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THE DARK RIDE RULES
Simeon van Tellingen, Creative Director at Jora Vision tells Park World the three golden rules for creating a successful dark ride
balance of the ingredients makes the success of the effort. Dark rides have many ingredients, such as theming, music, sound effects, ride vehicles, movement, animatronics, interactivity and special effects. Adding more technology doesn’t make a better ride experience. When clients are considering purchasing a dark ride, they tent to choose the ride system/technology first and the other ingredients follow afterwards. In our approach however, we take the concept and story as a leading guide, including a vision that balances the ingredients. That is why we always advise customers to make a design first, from which decisions can be made on allocating budget to the specific ingredients. The second rule is implementing a clear story. Every
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he first rule is balancing the ingredients of a dark ride. Developing dark rides can be compared to cooking a meal. The recipe should be right and the
element designed in the ride should follow the story and concept. Many dark rides have complicated storylines, we believe there should always be a clear reason why the visitor is invited to hop on a vehicle and experience a journey. Layers of backstory can always be incorporated into the scenes, but the main reason and main tagline of the attraction should be very clear and understandable by every target group. Many examples in the market have too complicated messages, which a lot of visitors just do not understand. The third rule of creating a successful dark ride is syncing
what you see in the scenery with elaborate show sets or integrated media content, with what you feel in the vehicle, hear and even smell. A dark ride is a theatrical experience and should be considered as such. Music plays a very important role as well, the better the syncing of the senses the more effective the ride experience.
BAZYLISZEK Legendia, Poland
recently rebranded Legendia theme park, and promises a one-of-a-kind experience featuring the latest in dark ride technology. Alterface will oversee the total ride experience as the main contractor for the attraction, applying some of the latest interactive technology including video mapping, show control and shooting devices while Jora Vision is devising the décor. Laurence Beckers, special projects and technology scout
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at Alterface gives us some clues about what guests can expect from Bazyliszek. “Entering the headquarters of the Monster Hunters Guild, guests are driving through an
lterface and Jora Vision are joining forces to build a next-generation dark ride in Silesia, Poland. The new attraction Bazyliszek will be part of the
ancient village, dark caves, magical forests and ruins to fight all kinds of creatures. At the end of their journey they finally reach the ferocious Basilisk. During the entire tour guests use their monster hunter gun, an Alterface designed weapon using special light and mirror technology for special effects.” Ben Cornet, founder and CEO of Alterface, believes that
an interactive dark ride is now a ‘must have’ for every park. “Many parks are starting to see the many advantages of interactive dark ride attractions as they can easily fit into smaller footprints, even in a theatre of walkthrough format. During hot or cold seasons, these indoor attractions shield visitors from rain and heat. They are also perfectly suited for IP theming and storytelling, in a customised way to the park and local culture.”
AUGUST 2017
47
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