Company Profile
parkworld-online.com
To many it may seem that Roller have appeared
overnight, as while they honed their offering on smaller Melbourne based venues, they have quickly grown into a team of 40 with a wide international presence. “It may seem that way on the surface, but the reality of
Now, the cloud-based online booking platform is in operation at some of the world’s most iconic amusement and leisure venues including Coney Island Luna Park in New York, Scenic World, Aussie World, Adventure Park and Twin Lakes in the UK. “Fairfax run events like open-air cinemas, large food
festivals and things like that, so they came on board as a client as well as a partner. They are using our platform across all of their events now, which has enabled us to further develop the platform to cater for those types of events and their differences. “It has opened up huge extra areas of the system that we
have been able to focus on and bring to other parts of the industry. Working with an open-air cinema is different to working with a theme park but there are things that we can pull across from both of those venues to service the other one, so it is quite complimentary in terms of the development that we are achieving.”
the situation is that we have built a very comprehensive enterprise system, which we have been building over the past five years – we have been flying under the radar so to speak. We have been working very closely with a few large venues here in Australia, really understanding their processes to make sure that what we are building is going to improve their operation and service. “We have been working on our system for a very long time and over the past year we have kind of come to the surface, and have now established a strong base of clients in the UK, Europe, the US and many other countries. It has definitely been a work in process, and we have put a lot of effort in to getting here. Now we are starting to make a good name for ourselves and really build our brand.” So what’s next for Roller? How do they ensure that parks
are utilising the technology that could ultimately make them a lot of money? “The long term aim for the company is to establish
ourselves as a global leader in the software and technology industry for leisure and entertainment venues, which I believe we are well on our way to doing. The team at Roller is extremely passionate about the product, the software, and what it can enable. “Our aim is to grow the business of course, but we also
want to keep our eye on the product. We want to keep introducing new things to this industry, there is so much happening in technology and so much we can do and I think it is our purpose to bring this latest technology to the industry.”
“
People have
been using systems that are extremely hard to use and super outdated in terms of the user experience, and they are quite troublesome in the way they have been designed. Our answer to this is to create innovative software that really does make staff as efficient as possible.
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