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What is the secret to hosting a successful ride launch event?
Steve Beckley, Glenwood Springs Adventure Park: Generating buzz and excitement throughout the build is one of the most important things you can do. We like to let our locals know our news first and we kept our audiences up to date with photos, social media posts, progress reports in the media and email newsletters. We also took advantage of IAAPA’s network by pitching the ride to them early. The result was a highly successful launch attended by our community, the media and fans who’d been anxiously awaiting the big day.
David Cromwell, Busch Gardens Williamsburg: There are numerous elements that go into hosting a successful ride launch. First, you have to have a great ride. Secondly, you have to have a great staff to pull it off. Lastly, we feel it’s important to have our guests involved as much as possible. A great example of that was our InvadR launch in April. We had a fun ribbon-cutting presentation that included some theatrics and involved some of our die-hard fans participating as marauding Vikings. It was an exciting way to kick off our great new wooden roller coaster.
Miikka Seppälä, Särkänniemi Theme Park: There is no secret – a successful launch event takes careful planning with regards to market research and a well executed, and creative, marketing campaign. And most of all, a bit of a “daredevil” attitude!
Figures of Fun 8000
people have already participated in a programme of community engagement and public consultations carried out by LRCH, the developer behind plans to build a multi-billion pound entertainment resort outside London.
159,600
is the number of Father Christmas meet and greets that have taken place over the last decade at Drayton Manor Park’s Christmas events.
42
is how old Italy’s number one amusement park Gardaland turns this year. An entire day of music, parades and shows is planned to celebrate.
80,000
square foot is how big the new Epic Waters Indoor Park will be, which is set to open later this year in Grand Prairie, TX.
Kernels
Gateway Ticketing Systems will host the 23rd annual North American Galaxy user group meeting in Seattle. The weeklong event will feature 30 sessions with more than 25 customer presentations and featured speakers. Each day will focus on key conversations including ‘Planning for Success,’ ‘Being Discoverable,’ ‘Elevating Your On-Site Experience’ and ‘Staying Connected’.
Chris Deere, CEO of Rainbow’s End Theme Park is set to leave at the end of the year, but will retain an association with the company. Rainbow’s End
will commence the recruitment process for a CEO shortly.
For the first time ever, the critically-acclaimed television series “Ash vs Evil Dead” from Starz, a Lionsgate company, will summon Deadites to a new haunted maze at Halloween Horror Nights at Universal Orlando Resort and Universal Studios Hollywood.
Zero Latency will be opening and operating a 4,300 square foot free-roam VR gaming arena in Brisbane, Australia. Opening in October 2017, the venue will be
the second VR game arena owned and operated by Zero Latency, and will join 11 other Zero Latency- powered arenas in operation through partnerships with licensees across four continents.
CenterEdge has been named the point of sale (POS) system provider for Planet Aqua Group’s Shreveport aquarium and SALT restaurant. Planet Aqua Group will use the CenterEdge Advantage Point of Sale system for all admission, membership, and retail sales within the Shreveport Aquarium, which is set to open this month.
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