AFFILIATES
gives brands access to established processes, practical traffi c expertise and a team already managing affi liate programmes on a daily basis.
THE WIDER PERFORMANCE ECOSYSTEM
Direct advertiser operations are one part of the wider Makeberry Affi liates ecosystem. Alongside managing affi liate programmes, the company has built supporting capabilities that cover traffi c acquisition, analytics and technology. Together, they give affi liates, media buyers and operators access to one integrated performance environment. The ecosystem includes:
• The Makeberry Affi liate Network, offering more than 4,000 high-converting iGaming offers from vetted advertisers across 194 GEOs;
• An in-house media buying team running campaigns across Meta, Google, TikTok, Display, SEO, ASO and UAC, with a strong focus on Tier 1 and Tier 2 markets; • Makeberry Infl uence, working with more than 600 infl uencers across 25+ GEOs on Kick, Twitch, Instagram, TikTok, X and YouTube;
• A proprietary analytics hub that brings partner and product data together in one system, helping evaluate traffi c quality, identify growth opportunities and identify performance gaps;
• Proprietary technology infrastructure, including branded and localised landing pages, PWAs, Android and iOS applications where available, localised creatives, and dedicated tracking links and postbacks available to partners.
Rather than operating as separate services, these capabilities support one another. Media buying, SEO and Infl uence provide practical traffi c expertise, the analytics hub helps evaluate performance, and the technology infrastructure supports campaign launches and day-to-day operations. Together, they create an ecosystem built to support long-term growth rather than isolated campaigns.
RECOGNITION THAT BACKS IT UP The company’s growth has also been recognised across the international affi liate industry. Over the past two years, Makeberry Affi liates has been shortlisted 11 times and won 5 industry awards: • Commission Offer of the Year – AffPapa iGaming Awards 2025
• Donation of the Year – Affhub CPA Voice 2025 • Top Affi liate Network 2025 – Affminer Affi liate Awards 2026
• Best Affi liate Network 2026 – SiGMA Europe Awards 2026
• Affi liate Management of the Year – AffPapa iGaming Awards 2026
Alongside the awards, Makeberry Affi liates continues to work closely with organisations including GPWA, AskGamblers, AffPapa, Affi verse Media, Global Gaming Insider, iGB Affi liate, The Coin Republic and Affminer,
remaining active within the affi liate community through industry partnerships and international events.
LET’S TALK TRAFFIC This autumn, Makeberry Affi liates will be at SBC Summit Lisbon and SiGMA World Rome, meeting operators, affi liates and partners from across the industry.
For brands looking to strengthen their affi liate programmes, and for media buyers seeking
direct access to products with fl exible commercial terms, both events will be an opportunity to discuss the direct advertiser model, exchange ideas and explore potential partnerships.
Alongside the usual conversations about
affi liate programme management, visitors will get the fi rst look at Makeberry Affi liates’ brand-new booth concept. The details are staying under wraps for now, but let’s just say… holy moly.
GIO AUGUST 2026 19
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