MIDNIGHT MAYHEM
Inspired Sponsors Midnight Mayhem at ICE 2027
I
nspired Entertainment has announced it will be the Platinum Impact Partner sponsor of Midnight Mayhem, the charitable boxing event organised by Behind the Gloves Ltd, taking place during ICE Barcelona 2027. Bringing together 18 senior leaders from across the global gaming industry, Midnight Mayhem will see participants step into the ring on 19th January 2027, following months of intensive training, all in support of charitable causes. The initiative aims to raise more than €150,000, with every fighter selecting a charity close to their heart. As part of its sponsorship, Inspired is proud to be backing Robin Hutchison, Chief Commercial Officer at London-based media agency, Square in the Air. A respected industry veteran, Robin previously held roles at Entain, including Coral and Ladbrokes, and will be raising funds for Parkinson’s UK in honour of close family members. Robin Hutchison, Chief Commercial Officer at Square in the Air, said: “I’m incredibly proud to be taking part in Midnight Mayhem, with Inspired backing me in the ring and
throughout my journey. My inspiration is my dad and uncle, who live with Parkinson’s, so this is far more than just stepping into a boxing ring. It’s an opportunity to raise vital funds and awareness for my chosen charity, Parkinson’s UK, while giving something back to families facing similar challenges. The months ahead will be tough, but I’m ready to give everything I have and make every punch count for a cause that means so much to me.” Funds raised through the initiative will support a range of additional charitable organisations, including CHIPS Charity, which provides powered wheelchairs to children with severe mobility challenges; The Oliver’s Wish Foundation, which supports children and young people facing adversity; and Support Our Paras, the Parachute Regiment and Airborne Forces charity. Proceeds will also benefit the charities personally selected by each fighter, with the allocation of funds overseen by an independent charity advisory board. Claire Osborne, Managing Director of Interactive at Inspired Entertainment, said: “Midnight Mayhem perfectly reflects the spirit of our industry coming together to make a genuine difference while having a great time! We are incredibly excited to support the event as the Platinum Impact
Partner and to sponsor Robin on what will undoubtedly be a tough but inspiring journey. His commitment to raising funds for Parkinson’s UK is deeply personal, and we’re looking forward to cheering him on as he trains, fundraises and ultimately steps into the ring. I have no doubt this will be one of the standout events of ICE Barcelona 2027.” Midnight Mayhem is affiliated with WBC Cares UK, the charitable arm of the World Boxing Council, reinforcing its commitment to creating lasting social impact through the power of sport.
Lee McFarland, Founder of Behind the Gloves, said: “We’re delighted to welcome Inspired as our Platinum Impact Partner for Midnight Mayhem 2027. This event is about more than just boxing. It’s about bringing our industry together to challenge ourselves, support one another and raise life-changing funds for incredible causes. 18 industry leaders have committed to stepping into the ring, most of whom have never worn a pair of boxing gloves before. Each one will dedicate months of hard work to training and fundraising. With the support of partners like Inspired, we’re confident we can achieve our ambitious fundraising goal and make a meaningful difference to countless lives.”
32 AUGUST 2026
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