ONLINE NEWS
Midnite signs Middlesbrough FC partnership deal
Midnite has become Middlesbrough FC’s principal partner and front-of-shirt sponsor for the 2026/27 season, which marks the club’s 150th anniversary.
The partnership was launched through a fan engagement campaign titled This Season’s On Us, giving supporters the opportunity to win season tickets, match tickets, replica shirts and club shop vouchers by taking part in football-themed challenges. Former Middlesbrough players Craig Hignett and David Wheater also participated in the activation.
Andrew Mook, head of brand marketing at Midnite, said: “We’re pleased to begin this partnership during such an important season for the club. The launch campaign gave us an
Pay4Fun joins BetConstruct AI ecosystem
Pay4Fun has integrated its payment infrastructure with the BetConstruct AI platform, giving operators access to payment and compliance tools designed for Brazil’s regulated betting market.
The integration provides BetConstruct AI clients with services including Pix payment processing, account ownership verifi cation,
transaction monitoring, fraud prevention and compliance features aligned with Brazilian regulations.
Leonardo Baptista, CEO and co-founder of Pay4Fun, said operators increasingly require specialist partners capable of delivering secure, compliant and effi cient payment services as Brazil’s regulated market continues to develop. BetConstruct AI Brazil regional director Beatriz Lopes added that Pay4Fun was selected because of its experience in the local market and its understanding of regulatory requirements.
The agreement forms part of Pay4Fun’s strategy to expand its presence across leading gaming technology platforms while supporting operators entering or expanding within Brazil.
SBC Summit adds practical training
SBC Summit will introduce three new Masterclasses as part of its Education+ programme, providing delegates with practical training across sportsbook trading, electronic gaming and responsible gaming marketing. Running from 29 September to 1 October, the sessions will be led by industry specialists Jonathan Smith, Lucien Wijsman and Arjan Korstjens. Each combines interactive exercises with practical case studies and contributes towards CPD-certifi ed learning hours. Rasmus Sojmark, CEO and Founder of SBC, said the Masterclasses are designed to help delegates apply what they learn directly within their organisations.
The sportsbook session focuses on pricing, probability and trading models, while the electronic gaming programme examines player
opportunity to engage directly with supporters and we’ll continue to develop initiatives throughout the season.”
Lee Fryett, chief commercial offi cer at Middlesbrough FC, said the partnership would deliver new fan experiences while supporting the club’s commercial ambitions.
Zitro Digital expands Reevo reach
Zitro Digital has partnered with content aggregation platform Reevo to distribute its online games portfolio across the supplier’s operator network.
The agreement gives Reevo partners access to Zitro Digital titles, including the King Fu Frog, Legendary Sword and Cash Totems series, through a single platform integration. Daniel Cuc, head of account management at Reevo, said Zitro Digital’s portfolio complements the company’s strategy of providing operators with a broad selection of content across regulated markets.
José Javier Martí, chief commercial offi cer at Zitro Digital, said the partnership forms part of the supplier’s international growth strategy and will expand the reach of its online portfolio. The agreement further strengthens Zitro Digital’s distribution network as it continues to increase the availability of its online content through third-party aggregation platforms.
Yggdrasil signs fi rst Studio in a Box partner
Yggdrasil has signed its fi rst commercial agreement for its new Studio in a Box programme, partnering with supplier Eeze to develop a dedicated portfolio of online slot games. The multi-year deal gives Eeze access to Yggdrasil’s Game in a Box development platform, which uses automation and AI-assisted tools to accelerate game production while reducing development costs. The fi rst two titles are scheduled for release later this year, with plans to launch two new games each month across multiple regulated markets. Yggdrasil said Studio in a Box combines its technology, development expertise, publishing capabilities and distribution network into a single solution, enabling partners to create proprietary content without building an in-house studio.
behaviour and game mathematics. The responsible gaming marketing course explores how player protection can be integrated into acquisition, retention and customer communications.
Access is available through the Education+ upgrade, which can be added to any SBC Summit ticket.
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