AFFILIATES
Three brands, one partner: How Makeberry Affi liates became a direct advertiser and built a performance ecosystem
Hub Affi liations has secured another international recognition at the iGB Affi liate Awards 2026, winning Programme/Network Campaign of the Year for its Creator-Powered Live Streaming Rollout campaign.
H
ow did Makeberry Affi liates become a direct advertiser? The transition began in early 2025 with WinSpirit and
RocketPlay. Having worked with both brands for years, Makeberry Affi liates already understood where their affi liate programmes were losing effi ciency. The challenges were rarely about traffi c itself. Instead, they came from fragmented communication, unclear commercial terms and payment delays.
Taking over programme management allowed the team to rebuild those processes around transparent communication, clearer reporting and commercial terms designed to support long-term growth.
By the end of 2025, LuckyHills had joined the portfolio as a third brand. Makeberry Affi liates is already preparing to bring in a fourth. While no details are being revealed yet, the upcoming launch marks another step in expanding the company’s direct advertiser portfolio.
THREE – SOON FOUR – BRANDS, ONE POINT OF CONTACT For affi liates, the model provides access to several established products through a single
partner. Each brand has its own positioning, player proposition and engagement mechanics, giving partners more fl exibility when choosing offers for different traffi c types and acquisition strategies.
WinSpirit offers more than 13,000 slots from 161 providers, a well-built bonus strategy, a dedicated VIP club and regular seasonal promotions. It has picked up multiple industry awards, including Best Online Casino in CEE at the GamingTECH CEE Awards 2026 and The Fairest General T&Cs at the Casino Guru Awards 2026, plus an AskGamblers Certifi cate of Trust and eCOGRA certifi cation. It currently sits at 4.5/5 on Trustpilot and 9.1/10 on AskGamblers.
LuckyHills gives players more than 10,000 slots from 149 providers, a fast, simplifi ed registration and verifi cation process, and seasonal tournaments with prize pools running into the millions. It won The Fairest General T&Cs at the Casino Guru Awards 2026 and currently holds 4.3/5 on Trustpilot and 9.3/10 on AskGamblers.
RocketPlay rounds out the portfolio with over 12,000 games from more than 100
leading providers, a generous welcome bonus, personalised promotions and its own VIP club. It has won several major awards, including Best Customer Service at the European iGaming Excellence Awards 2025 and Innovation of the Year at the International iGaming Awards 2025, and holds 4.3/5 on Trustpilot and 8.9/10 on AskGamblers. Working directly with the team behind these brands means affiliates spend less time waiting for approvals and more time optimising campaigns. Decisions on commercial terms, creatives and launches stay much closer to the people managing the programmes, making communication faster and day-to-day collaboration more straightforward. Affi liates also benefi t from fl exible commercial terms, ready-made creatives and custom promotions, as well as product-level insight into campaign performance. Greater visibility into how offers perform makes it easier to optimise traffi c and scale with fewer operational bottlenecks. Commercial fl exibility is another advantage of the model. Depending on traffi c type and partnership goals, affi liates can work on CPA, RevShare, Hybrid or Flat Fee agreements, choosing the structure that best fi ts their acquisition strategy.
THE SAME MODEL FROM THE BRAND’S SIDE
For iGaming brand owners, the direct advertiser model means handing affi liate programme management to a team with genuine, hands-on experience running three programmes. Makeberry Affi liates can run a brand’s affi liate programme end-to-end or step in to improve specifi c areas of an existing programme, including internal processes, commercial terms, traffi c quality monitoring, compliance, reporting and payout operations. Managing an affi liate programme requires continuous partner communication, commercial oversight and performance optimisation. Not every operator wants to build that expertise in-house. Working with Makeberry Affi liates
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