BETTORLOGIC
The importance of bespoke sportsbooks for the African market
Bettorlogic’s CEO, Andrew Dagnall bettors are becoming better educated, and the role of immersive betting experiences.
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CE London was another resounding success at this growth is stimulated by companies from the continent.
educated and beginning to push the boundaries beyond the 1x2, total goals and goalscorer 75% of sports betting still revolves around
enhances enjoyment and their lifetime value operators to develop more accurate customer
Operators must play their part in this behaviour shift by delivering a user experience that can allow this change in betting approach to thrive. User betting is on the up too. For this vertical to reach the heights of Europe there needs to be infrastructure improvements. Mobile needs reliable internet and download speeds to meet its potential. Sports betting sites which are having
Africa offers vast riches in 2020 and beyond for those operators who understand the nuances of the region best
IMPORTANCE OF TECH INFRASTRUCTURE FOR AFRICAN SPORTS BETTING GROWTH optimised for speed and a seamless user adapted their offering by having in-depth mobile service. For example, Opera is the second Opera Mini to avoid losing vast numbers of users. One way of achieving this is by offering Lite versions
Lite versions need robust architecture, and this requires a thorough appreciation of the end user. phones loaded with many default apps that have relatively low mobile internet speed. Optimised by up to 90%.
Optimisation for these browsers throws up challenges for development teams who are usually house, experienced some of these challenges when Development needs clear objectives to build a low memory and limited or intermittent speeds. in less than three months without compromising on the user experience, features or quality,” says live with is currently one of the lightest and fastest are regularly launching new products and features.” JavaScript, basic CSS and content processed on the Core.
Further enhancements come from ensuring performance is optimised by using in-memory Sites need an initial load of less than 250KB and under 25KB for subsequent loads and all without compromising on the user experience.
FUTURE OF THE MARKET AND HOW OPERATORS CAN BETTER ENGAGE WITH THE BETTING MIDDLE CLASS those operators who understand the nuances of the the traditional options, the need for the right infrastructure grows.
enhancements within the sports betting experience huge area for growth and having a clear picture of what will engage them means one can deliver a
GIO MARCH 2020 77
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