ICE 2020 EVERI


Darren Simmons, Executive Vice President and FinTech Business Leader at Everi, told Casino International that the company had a resoundingly positive experience at ICE. He said: “The advanced financial technology and loyalty solutions we displayed at ICE were well received and reinforced the fact Everi remains ahead of the industry in creating products that address the market’s current technology needs while also showing the path forward as the market evolves. We were excited to demonstrate to operators how our products can provide more freedom and convenience for their guests for an enhanced gaming experience while also helping them operate more efficiently. We also had the opportunity to showcase how our interactive capabilities provide consistently higher levels of online gaming entertainment through our advanced remote game server (RGS) delivering high performing game content.” Everi demonstrated several key products at the show including:


• Figur – the space efficient, feature-rich touchscreen kiosk provides guests with a simple, secure interface with a self- imposed limit feature to complete their cash advance transactions efficiently and responsibly


• CasinoDirect – the latest version of Everi’s cloud-based cash desk software platform is General Data Protection Regulation (GDPR) compliant and arms cashiers with a single, easy-to-use dashboard that streamlines the retrieval of cash advance transactions


• CasinoDirect Concierge – a personalized mobile cash access service for VIPs and table game players that allows for transactions to take place in a convenient and private setting


• Enrollment Kiosk – a self-service kiosk that replaces the player loyalty enrollment desk, driving new player signups and printing new and replacement cards


• Promotional Kiosk – an intuitive self-service solution that unifies all loyalty program guest service functions including account lookups, comp redemptions, casino maps, and interactive property information


• Interactive Remote Game Server (RGS) – a state-of-the-art software platform with an expanding library of more than 30 online game titles all developed to offer the exact same look, game features, and math as their land-based counterparts, offering robust data analytics and real-time reporting


INTERBLOCK


Aristocrat’s Managing Director, EMEA, James Boje is extremely proud of the company’s representation at ICE 2020. During a meeting with Casino International James reiterated, “I think this is probably the best stand we have had to date, it just shows that we push ourselves harder every year. The challenge we have for ourselves is to raise the bar yearly, and this year, it’s the first time we have ever launched three brand new cabinets at a show. With a solid strategy, we are very excited, and have had our best ever stand exhibiting outstanding quality product.” In an impressive move, Aristocrat introduced the newest cabinet, which was placed in Europe late 2019, so its presence could be backed up by performance data. James explained: “We’ve already gone live with MarsX prior to ICE in Holland, Germany, France, Italy and Portugal and I can share that it is performing exceptionally well!” Aristocrat’s key message for the event was ‘It’s all about what’s


The ever-innovative ETG specialists had the incredible Diamond Stadium on show, with three live dealer tables delivering multi- hand blackjack, roulette and craps while also demonstrating video options of multi-hand blackjack, baccarat, craps and roulette. The Diamond Stadium provides operators with unlimited flexibility to customise their stadium to their customer needs and available footprint while also connecting to external generators on the


next’ and James continued “When we talk about what’s next, it’s about the hardware, the content – but it’s also about our service, the quality that we drive to deliver to the market. That’s really something we work hard on. We try to erase the little mistakes because a small error for us could be something big for a customer. “We have been working hard to build loyalty to our brand, because without our customers we have no business. We are one of only a few manufacturers in the world that is passionately investing in research and development, and we want our customers to be happy. The product is superior so we have to make sure it performs and is supported by a strong game library.” In another bold move, Aristocrat introduced “Cash Express”, its


first linked slot product for sale in EMEA. James enthused “We are happy to showcase and promoted to our customers this all-time favourite premium product.”


MARCH 2020 51


casino floor. It delivers more hands per hour, with a variety of table game content available from one seat and has the ability to easily switch to an automated or video gaming space when live dealers are not present. Also on show was the recently released breakthrough form-factor


Universal Cabinet, a standalone unit with slot-like hardware designed to support a variety of games. Available in both video and automated formats, the product demonstrate craps, roulette, blackjack and baccarat to visitors, and is taking the industry by storm. Interblock’s Golden Ball Roulette is a completely new take on the


classic roulette game, generating results based on different colour balls ejecting out of the ball magazine. The game is intended to increase the hold of the traditional roulette game and introduce a new type of player to the traditional roulette game. Golden Ball brings all new side bet action to a market starved for innovation.


ARISTOCRAT


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