COVER STORY
Zitro’s booming success
F Left – Sebastián Salat, CEO Zitro; Right- Johnny Viveiros Ortiz, Founder Zitro
Founded in 2007 by Johnny Viveiros Ortiz, Zitro rapidly established itself as the world leader in the Video Bingo market. In 2016, Zitro built on its success and introduced its fi rst multigames, entering the video slot market…
88 Link Wild Duels on Allure with ‘Synchroscreens”
ounded in 2007 by Johnny Viveiros Ortiz, Zitro rapidly established itself as the world leader in the Video Bingo market. In 2016, Zitro built on its success and introduced its first multigames, entering the video slot market. Zitro’s video
slots delighted players all over the world, driven by the company’s extraordinary Link products, such as Link King, Link Me and Link Shock, all of which have created global hype, with performance numbers that have doubled and tripled house average in the most prestigious casinos. The booming success Zitro is experiencing with its Video Slots is a phenomenon that happens rarely, especially in such a short time. “We started to work on Video Slots many years before we actually launched them. I wanted to make sure that the product we present is perfect on all levels. And even though we launched with what we considered a ‘great product’, the actual acceptance it is having, is a surprise even to us,” comments an excited Johnny Ortiz, Zitro’s founder and passionate leader. His contagious enthusiasm spreads visibly all over the international branches Zitro has been opening to support the increasing demand worldwide for their games. “By now, we can proudly state that we have become a global leader in the gaming industry,” Johnny states fi rmly. His words are backed by sustained growth the company is experiencing not only in Mexico and Latin America, where Zitro historically has been very strong and where it has recently opened new and bigger offi ces in Argentina, Colombia and Peru, but also in the hyper-competitive and mature European market. In addition to Spain, where the company’s presence was already remarkable thanks to its Video Bingo products, many other European and African countries, such as France, Portugal, Bulgaria, Morocco, Cyprus, Greece, Luxembourg, and the principality of Monaco, to name a few, have added Zitro to the list of must-have suppliers for their casinos. In Asia, the company has its own operation for several
years now, with many machines in operation and with big plans to expand even more in the region, especially with its video slots. “We have over 25,000 machines on participation globally, which we monitor very closely on a daily basis,” Johnny adds. “Having this amount of machines in operation allows us not only to be very close to the operator, but also to the player. It provides us with highly valuable information that we use to incorporate in our new developments, and also gives us an important install base to pre-launch and test products in the fi eld, before we deploy them on a massive scale.” By now, the product library Zitro has to offer includes
48 MARCH 2020
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94
