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ICE 2020


knowledge of customer needs as well as a wide breadth of experience in the industry making us uniquely suited to support gaming customers. We wanted to recognize the strength our team brings and make sure our new customers are aware of the incredible skillset we offer to help simplify sourcing for all their component needs,” said Sim Bielak, President of Global Gaming & Amusement.


ITL


Innovative Technology (ITL) reported a high volume of traffic to their stand over the three days of ICE. Their ICU device attracted much interest and visitors were impressed with how this can accurately verify age and manage self-exclusion and VIPs using facial recognition. Their Spectral Technology was also a hit, especially the stained note detection feature which rejects the acceptance of stolen notes. Marcus Tiedt, Sales Director commented: “ICE was a great


success for us this year with a busy stand for the duration of the show. Operators and manufacturers keen to support responsible gambling to ensure player protection were eager to demo ICU on the stand. The team showed them how ICU can help with implementing important social responsibility policies. ICU Age Verification can ensure compliance to prevent underage gambling and safeguard children, while ICU Facial Recognition can allow Operators to identify VIPs and those who have willingly self- excluded or have been excluded.”


      AMATIC


AMATIC showed again at ICE what it means to bring ‘Pure Gaming’ to the industry. Enabling online players also to access land-based games is a key element of its strategy and presents one of the most relevant strategic competitive advantages. One of the latest products AMATIC Industries presented at ICE is LUCKY LINK, which ensures winning excitement across connected machines. It contains the Grand Jackpot and Major Jackpot where players on any connected machine can win through the cash spin feature. Customers already shared positive feedback with the AMATIC Industries team, which shows great upcoming success and gives another boost to the company. Both product developments forecast a strong increase in demand and give an outlook how the markets may transform in the coming years.


The AMATIC team is thankful for being a strong part of ICE and looks forward to a positive 2020.


Marcus concluded: “ICE always provides us with an excellent platform for customer feedback and networking and this year was no exception. We look forward to working with our customer to provide them with the ability to automate transactions and manage payments and identification in the most cost effective, secure and business efficient way.”


MARCH 2020 65


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