SBC SUMMIT INTERVIEW Kanggiten at SBC
GIO: Which project or operator case stood out the most for you this year, and why? VC: Yeah, there is one example, and I think we mentioned it in some other interviews. It’s the case of a casino that switched from a different platform. Although there were some doubts, those doubts were completely removed after two months of operation. First of all, they got a bunch more game providers and games that are sometimes not readily available on other platforms. Their performance rates, retention rates, and all those metrics increased drastically. They made our client smile, and they continue growing with us. And we’re building on that. To share some inside information, two more brands are coming from that team. So, we are pretty satisfied, and so are our clients.
GIO: Which product areas have seen the biggest progress this year — the casino platform, sportsbook, payments, mobile, CRM, gamification, or analytics? VC: I would say, let’s start with conversion. I mean, this is the first thing our potential clients and affiliate teams come up and ask about for a particular GEO. What’s the conversion rate from click to deposit, and from registration to deposit?
Then, of course, they look at conversion and how many players remain after five or six months, or after one year, and how much revenue and LTV they generate. So, I believe, and I want to believe, that we are among the best in that area.
CEO of Kanggiten, Viktor Cherkas spoke to us in Lisbon about how their platforms are performing and continue to grow.
GIO: This has been an important year for Kanggiten in the public B2B market. How would you summarise 2026 for the company?
Viktor Cherkas: Well, in general, let’s say, to be completely honest, we are pretty much new to the market when it comes to B2B. This is our second exhibition at SBC, but it’s worth mentioning that we’ve been on the market with our B2C brands for almost a decade, nearly ten years.
GIO: Kanggiten is often positioned as a platform built on real B2C experience. Why is this important for operators? VC: So, we’ve got a bunch of experience, meaning that people already talk about
44 NOVEMBER 2026 GIO
Kanggiten. We’ve become known to external partners and potential customers. People are speaking about us, so we are pretty satisfied with what we see at this point.
Our experience brings a lot of value. We know and understand the player, and that’s the most important thing. Then our potential customers come to us. First of all, they ask, “Which GEOs do you operate in, and where are you good at?” We can confidently say that we are good in certain markets. We don’t operate everywhere, and we’re not ashamed of that. We are good where we are the best.
So, we are very open to communicating with new potential clients, and we tell them where we perform best.
GIO: What are Kanggiten’s key priorities for 2027? VC: Actually, to my surprise, there is a huge demand for change in terms of early detection of responsible gambling issues. We appreciate this request and will try to accomplish this by the end of this year. Early detection of responsible gambling issues is important so that we can identify when we need to stop retaining a player. Of course, this also affects the reputation of the brand itself. So, we are concentrating on that field, as well as some other features that I’m not talking about right now.
What we see right now is that teams are coming to us ready to launch a new brand with us, but they already know their customers well. They know how their traffic converts, and they expect flexibility from the platform. That’s exactly what we can offer. We are not afraid of technical tasks that haven’t yet been implemented into the platform. We are open to discussions and technical tasks, and we manage to deliver what our clients expect as soon as possible.
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