SBC SUMMIT INTERVIEW Raventrack at SBC


The GIO team spoke to Raventrack’s Global Head of Sales, Aron Myerthall at SBC about how their marketing data is helping operators grow across the world.


GIO: How important are shows like this for those collaborations and relationships? Aron Myerthall: Yeah, we really enjoy it as a conference, we get to meet lots of our existing clients, and we also get to meet a lot of new clients and just kind of spread the word and promote our brand out there. So it’s really useful for us.


And it’s so much fun, so bright, so colourful, so entertaining. So, it’s a great, great conference.


GIO: How important is the tracking data that you are able to supply your partners with? AM: Data is king, absolute king. You can’t make any decisions in iGaming, in the marketing world, without knowing data. You need to know


38 NOVEMBER 2026 GIO


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48