SIGMA WORLD PREVIEW
Makeberry brings the ‘Holy Trinity of Performance’ to SiGMA Rome
Scaling in affi liate marketing usually comes down to three things: reliable data, quality traffi c and control over processes. Makeberry, a direct advertiser for four casino brands – WinSpirit, RocketPlay, LuckyHills and one yet to be revealed – runs on all three.
T
he team calls them the ‘Holy Trinity of Performance’ and has even made them the central idea behind Makeberry’s booth #H1-1062 at this year’s SiGMA Rome.
DATA
Makeberry has developed its own analytics hub to get a clearer picture of traffi c quality and campaign performance. The team looks beyond clicks and registrations to understand how traffi c converts into deposits and how players behave over time. This helps identify which sources and GEOs are performing well, where there is room to improve and when it is worth scaling. For affi liates, having that level of insight makes it easier to optimise campaigns and focus on the traffi c that delivers results. For advertisers, it provides a better understanding of the value different partners bring.
QUALITY TRAFFIC Makeberry’s approach to traffi c quality comes from running acquisition campaigns itself. With in-house media buying across Meta, Google, TikTok, Display, SEO, ASO and UAC, plus a dedicated Infl uence Team, the company has fi rst-hand insight into how different channels perform and what it takes to make them profi table. For affi liates, this means working with a direct advertiser that understands the realities of traffi c buying. The team can discuss specifi c sources and GEOs, share product insights and help partners identify opportunities worth testing. The results speak for themselves. Across its target GEOs and sources (SEO and PPC), Makeberry reports 15–20% click-to-deposit and 40–55% registration-to-deposit conversion rates. For advertisers, quality traffi c opens the door to sustainable growth: stronger affi liate partnerships, access to new audiences and the ability to expand into promising GEOs with greater confi dence.
CONTROL
Control is what keeps these results stable. For affi liates, it means predictability: transparent communication, reliable payouts and fl exible commercial terms, so a partner can plan growth knowing that income follows volume. For brands, it means established processes and brand protection. In this area, Makeberry has developed proprietary software that generates 100+ sites a day and has already reached 1M+ backlink placements per month.
DISCOVER MAKEBERRY’S HOLY TRINITY OF PERFORMANCE AT SIGMA ROME
From 2 to 5 November 2026, Makeberry will bring its ‘Holy Trinity of Performance’ to SiGMA Rome. Inspired by cult imagery and sacred rituals, the booth concept gives the company’s business principles a distinctive creative expression: ‘In the name of Data, Quality Traffi c and Control’. On stand H1-1062 in Hall 1, affi liates and advertisers will have the opportunity to meet the team, discuss traffi c and conversion performance, explore commercial opportunities and learn more about Makeberry’s brands and partnership model. The event will also offer a fi rst look at Makeberry’s fourth casino brand, with the name being kept under wraps until SiGMA Rome. Data sets the direction. Quality Traffi c drives growth. Control keeps performance on track. Meet Makeberry at booth #H1-1062 to see how the three work together – and discover what comes next.
GIO NOVEMBER 2026 17 On stand H1-1062 in Hall 1,
affi liates and advertisers will have the opportunity to meet the team, discuss traffi c and conversion performance, explore commercial opportunities and learn more about Makeberry’s brands and partnership model
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