SBC SUMMIT INTERVIEW
GIO: So the first question is, what current challenges are countries in Africa facing that those in Europe, don’t have to consider as much? Saadat Mirtavoosi: I think the first thing to understand is that Africa cannot be, approached as one single market. Every country has its own, regulatory, framework, taxation model, payment ecosystem and level of market. in some countries, you can even have different regulatory requirements within the same market. So, localization and a strong local knowledge are extremely, important. these are also practical differences, compared with many European markets.
Africa is highly mobile first, and mobile money, lower space devices, data consumption and sometimes, inconsistent, connectivity. Players, expect fast and simple deposit, withdrawal, and the product has to work, effectively, with those, realities. at the same time, regulation is, developing very quickly. That creates, challenges, but I actually see it as a part of the opportunity. Companies that invest in compliance, local partnership and relationships with regulators are much better, positioned to build, this business, rather than simply enter a market for the short term.
GIO: There’s been an increase in, attention of the African market. How important is this? SM: It’s extremely important. Africa has a young, digitally engaged, and, increasingly mobile first population, while the payment innovations and developing are very quickly.
Soft Construct at SBC
Africa Head of Operations, for SoftConstruct Saadat Mirtavoosi sat down to talk all about iGaming in the continent and how the industries understanding of the market is helping it to evolve.
36 NOVEMBER 2026 GIO
The industry is also seeing markets, move towards a more structured, regulatory environment. But, increased attention needs to come with increased understanding. Africa shouldn’t simply, be viewed as the industry’s next big market. Companies need to understand what is happening country by country. For me, the most positive development is that, we are seeing more direct dialogue between international suppliers, local operators, regulators and industry associations. That helps the international companies, understand the realities of, on the ground, while also, giving African stakeholders a stronger voice, in the global gaming conversation.
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