SBC SUMMIT INTERVIEW


GIO: How do you measure whether B2B marketing is actually working TS: As you know, B2B and B2C marketing flows are different, completely different. And recording sales cycle and lead generation techniques. And that’s why we need to not to stress attention on that one metric in isolation, we have to measure more things like PR distribution, traffic on the website,


and also some specific PR thought leadership articles and materials. And, altogether, it is a great chance to attract merchants and propose our value and business benefits.


GIO: How important are events like SBC Summit Lisbon for a payment provider’s marketing TS: They’re very, very important to us the events. Like SBC, it’s a great chance to meet our current partners, to acquire more potential leads, and this is a great chance to


meet the affiliates, operators, providers, some specific companies regarding regulations, ML and QIC processes. So, as you know, the SBC Summit Lisbon 2026 is one of the biggest iGaming industry shows around, with over four thousand industry leaders attending. So it is a great chance to meet them here.


We spend dozens of months trying to communicate with them digitally and this is a chance to do it face-to-face on site.


GIO NOVEMBER 2026 31


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