SIGMA WORLD PREVIEW
What happens when you can ask your Betable platform a question?
In One Player, One Platform, Betable made the case for a single player record at the centre of the platform. With SiGMA World Rome a few weeks away, it sets out what that record makes possible for trading, payments and compliance teams. By Daniel Shannon, VP of Marketing at Betable.
sk anyone who runs an online casino or sportsbook how their week starts, and the answer is usually a question. GGR dropped in one market. A bonus cost more than planned. Deposits failed for part of Friday night. Someone in the business needs to know why, and how many players it touched. The data to answer it almost always exists somewhere. The difficulty is where it sits. Payments data comes from one provider, game activity from another and CRM from a third, each with its own reports and its own version of the player. Joining them up is skilled work, and it usually lands on an analyst who already has a queue.
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Our last piece for SiGMA argued that casino, sportsbook, wallet, payments and compliance should all connect back to one player record. Betable runs that model across 20 regulated markets. Keeping every product on one stack has a further benefit that is easy to miss. When the data already agrees with itself, the platform can be asked a question directly.
Copilot ATOM is built for that. A team member types the question as they would put it to a colleague, for example why Ontario GGR dipped last week. Copilot queries GGR by market, compares the week-on-week cohorts and checks for payment provider incidents before it replies.
FROM REVENUE TO RISK TO COMPLIANCE
In the demonstration on our website, the reply runs to three sentences. Ontario finished 6.2% down week-on-week. The dip traces back to a payment provider incident on Friday, when slots turnover fell 14% and deposits failed for roughly 2,400 players. Deposits had recovered by 3am on Sunday. Under the answer sit two next steps, one to draft a win-back segment for the affected players and one to open the incident report. Copilot handles the rest of the week the same way, from revenue to risk to compliance. Trading can ask which bonus cost the most last month. Payments can ask where deposits are failing. Compliance can ask which players
triggered a safer gambling flag this week. Each answer comes from live platform data, with the next action one click away.
The judgement still belongs to the operator. Tom Cantello, our Head of Product, told iGaming News in August that “technology should remove friction, not create it.” Copilot shortens the path from a question to the evidence. What happens next is a decision for the people who know their players, their markets and their regulator.
That is also why we spend so much time on the layer underneath. “Features matter, but they describe what a platform can do today. Architecture determines what the operator will be able to do tomorrow,” Tom said in the same interview. An assistant working across several vendors has to reconcile several versions of the same player before it can say anything useful. On one stack, it starts from a single record.
SEE YOU AT SIGMA
We will be at SiGMA World in Rome from 2 to 5 November, at Fiera Roma, showing Copilot on demonstration data. If your team spent too long answering a question last month, bring it with you and we will ask the platform together. Meet Betable at SiGMA World Rome, Fiera Roma, 2 to 5 November. Book a demo at
betable.com.
14 NOVEMBER 2026 GIO
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