January 2021

Bernie Chen Frederic Langin Marek Maciejewski

you can touch everything by hand, just like things around us. It is also easy to experience this with YouTube content.” This product is IMAX certified and comes with the Dolby

Atmos Onkyo soundbar. It also has a built-in camera which allows consumers to make and receive calls with Google Duo and with the TCL Home application. Elsewhere, discussing the recently-launched AiPQ

Engine Gen 2 intelligent visual optimisation technology for televisions, Mr Maciejewski explains that today’s streaming revolution has put new pressure on TV vendors… “We now have access to great quality content

provided as Dolby Vision or HDR10, but at the same time it is broadcast in mainly 1080i SDR and streaming is UHD, but highly compressed and broadcast is SDR. “Our users expect the best possible picture on their

TVs and don’t want to know which format or issue we face,” he continues. “This is where artificial intelligence comes in as it helps us to recognise the content and adapt settings like contrast, colour saturation or sharpness accordingly. Films, landscapes and animations, for example, each have different needs and so it helps us to identify these and ensure we display them in the correct colours and exposure. We have to be very sensitive.”

Immersive sound

When it comes to standout product technology, TCL also claims to be the only manufacturer in the market currently to provide a soundbar solution developed with Onkyo which can reproduce an immersive 3D sound like Dolby Atmos, which consumers can enjoy using Netflix, for example. Talking of the second biggest thing to come from TCL

at IFA last year, it was the TS81 Dolby Atmos soundbar. With Google Home multi-room support and a wireless subwoofer connection, it uses the company’s RAY DANZ

Added to TCL’s 2020 QLED TV range, the C71

acoustic lens technology to optimise playback from its driver array. The result is a wide, 3.1-channel sound field ideal for living room environments, with a dedicated centre speaker for all-important dialogue clarity. The bar is also packed with user-friendly features,

including music playback via USB, wireless streaming through Chromecast, Apple AirPlay and Bluetooth, and HDMI switching with 4K HDR passthrough. Mr Maciejewski adds: “We have democratised

Atmos and allow everyone to experience it from streaming services. It is the first soundbar that can reproduce 3D immersive sound with very good bass at the price of £200. It also comes with eARC which is key for gamers who do not want to have delayed sound.” He explains that the product development team spent a lot of time integrating a subwoofer into the

soundbar using three dedicated bass drivers and also passive elements, which he says “is what gives it a really good bass sound”.

What’s next?

There will be a lot of new products in 2021, more with Dolby Vision and others bringing Dolby Vision IQ into the premium ranges, according to Mr Maciejewski. “I believe we will also be able to show you so much

more during the next IFA show,” he concludes. “We are working on QD display screens and products which use inkjet printing to combine QD colour reproduction capabilities with an organic blue light source, to deliver an infinitive HDR experience. QD until now has focused on bright areas and next year we will focus also on dark areas.”


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40