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ERT AWARDS 2020


Best New Product – Consumer Electronics Winner LG Electronics - LG OLEDC9


level of screen brightness. There’s also Dolby Vision and Dolby Atmos compatibility for an HDR experience for the eyes and the ears. According to market research firm,


24


IHS Markit, in Q4 2019 global OLED TV sales topped one million units (1.1m) and LG reportedly accounted for over 50 per cent of these figures. More recently, market data from 2020 showed that in July the manufacturer took the number one value position in the UK with a 28.9 per cent share value. Speaking of winning in this category,


Mr Booth added that it is “very humbling” and gives the company its drive to continue pushing boundaries. He said: “It’s always a pleasure to


Originally launched in April 2019, the LG C9 OLED TV is one of the industry’s most awarded TVs (currently the highest-scoring TV reviewed by Which?). And now the Korean manufacturing giant can add another trophy to its shelf,


after winning the ERT award for Best New Product – Consumer Electronics! “The C9 stands out from the crowd in


every area of its creation – design, picture quality, sound, artificial intelligence, operating system, and even its Magic Remote,” explained LG’s Commercial


“It’s always a pleasure to receive recognition for our hard work, especially from


such an important publication within the independent retail industry.”


Director CE, Peter Booth (pictured below left). “Sleek and minimal in appearance, it delivers an unparalleled viewing experience, delivered primarily through our industry- leading OLED technology.” Mr Booth said the C9 is “a triumph of


OLED evolution”, hitting “the sweet spot” between price and performance in LG’s 2019 range of premium OLED TVs. “When we launched it, it was


comfortably the smartest and most feature-packed 4K TV on the market, offering retailers a product that has broad appeal to customers. Add in our award- winning WebOS platform and competitive pricing, and it’s the perfect package.” Available in 55, 65 and 75-inch models, the


TV also features LG’s a9 Gen 2 processor, which elevates picture and sound quality with deep learning technology and it analyses ambient conditions to achieve the optimal


receive recognition for our hard work, especially from such an important publication within the independent retail industry. It is brilliant to see how retailers are continuing to adapt and find solutions to continue operating in the face of such a challenging year. “The ERT Awards is so important to


recognise all their hard work; the ceremony was seamless from beginning to end and it was a brilliant pivot to the usual event, enjoyed by all!”


Highly Commended in this category went to Samsung for its 2020 Q950TS QLED 8K TV


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