search.noResults

search.searching

saml.title
dataCollection.invalidEmail
note.createNoteMessage

search.noResults

search.searching

orderForm.title

orderForm.productCode
orderForm.description
orderForm.quantity
orderForm.itemPrice
orderForm.price
orderForm.totalPrice
orderForm.deliveryDetails.billingAddress
orderForm.deliveryDetails.deliveryAddress
orderForm.noItems
ERT AWARDS 2020 26


Best New Product – Small Domestic Appliances Winner Miele Triflex HX1 3-in-1 Cordless Vacuum Cleaner


“Everyone at Miele is so thrilled to have won this award, particularly


because it’s an ERT award!”


Miele’s first ever cordless handstick vacuum cleaner – the Triflex HX1 – was introduced to retailers in February 2020 at Studio Wayne McGregor where multi-award- winning British choreographer and director, Wayne McGregor CBE, created a refreshing, artistic interpretation inspired by the key features of the HX1. Feedback following the event was


extremely positive… “Stunning,” one attendee said. The unique three-in-one design of


this vacuum cleaner offers a choice of three setup configurations; Comfort Mode for upright cleaning of large floor areas, Reach Mode for ceilings and bookcases, and Compact for quick clean ups and upholstery. It also leaves the air cleaner than before use due to lifetime filters – these


trap over 99.9 per cent of fine dust and over 99.95 per cent of allergens for a spotless clean. In addition, the removable battery


offers uninterrupted cleaning for up to 60 minutes (entry and Cat & Dog models) and 120 minutes with the top- of-the-range Pro model, which comes with two batteries. The Triflex HX1 3-in-1 was voted by UK


electrical retailers as the Best New Product in the Small Domestic Appliances category at this year’s ERT Awards. “Everyone at Miele is so thrilled to


have won this award,” commented Max McCormick, Category Manager at Miele GB (above), “particularly because it’s an ERT award and we know the importance of the independent trade in making this product a success. “Recognition is a really important – part of creating healthy competition and


ensuring we all continue to develop and do things better than before, which is perfectly aligned to Miele’s Immer Besser philosophy… to be forever better in all that we do. “The ERT Awards are validation that


we are making progress,” added Mr McCormick. “On a very simple level, the Awards help the trade to quickly identify the best products for their customers, amongst a crowded market place.” Mr McCormick believes the HX1 3-


in-1 has delivered value to the handstick market, opening up completely new price segments. Not to mention its various cleaning abilities – in upright, compact and reach modes. “Consumers love it,” he went on. “It is


convenient, easy to use and is the only vacuum cleaner a household needs. “Congratulations to ERT for its resourcefulness and creativity in delivering


a compelling virtual awards ceremony that still created all the excitement and suspense of a live event.”


January 2021 ertonline.co.uk


Ewbank’s AIRSTORM1 2-in-1 Cordless Pet Vacuum Cleaner


received the HIGHLY COMMENDED nod


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40