News
‘We have enjoyed three-digit growth in the UK’
The bosses at TCL didn’t let a challenging 2020 knock their confidence. We saw a host of new innovations at IFA and the brand continues to push product development forward, with impressive results. Jack Cheeseman hears all the latest.
8
In September last year, we heard big news from TCL at IFA Berlin around its latest TV technologies, namely the debut of its AiPQ Engine Gen 2, its newest intelligent advancement in audio visual optimisation. We also saw additions to its 2020 QLED TV range, including the IMAX Enhanced and 8K Association certified X915, and the EISA Award winner 65C815, as well as TS9030 Dolby Atmos Ray Danz soundbar and the TS8111 Dolby Atmos soundbar. It’s been a very busy few months for TCL, and as
Frederic Langin, European Vice President, Sales and Marketing, tells ERT, despite the pandemic having disrupted a lot of industries, consumer electronics sales increased significantly during 2020. “Following high street retailers’ shop closures during
the lockdown, consumers have bought massively online,” he says, “and they continued to do so when the shops re-opened again in June.
“At TCL, we have enjoyed three-digit growth in the
UK thanks to our strengths in the online sales channels, our ‘affordable premium’ customer positioning and a wider smart TV product portfolio, with flagship models being our smart Android series and our QLED models.”
Mr Langin also reported at IFA 2020 of “impressive”
TV sales figures earlier on last year – a significant volume increase of 100 per cent in the UK. Bernie Chen, TCL’s UK Country Manager, says the
company has enjoyed strong sales growth while adding more distribution channel coverage and better brand visibility with its UK brand ambassador, Harry Kane. “We insist on being completely orientated towards
our customers and we will continue to bring more and more affordable premium products to more British families,” says Mr Chen.
Closer to the action
Looking at some of the latest innovations from the Chinese manufacturer in more detail, at IFA we were introduced to two new product ranges. One was the 75-inch X91 8K television with Dolby Vision content offering true to life colours reproduced by QLED technology, specular highlights thanks to the very high brightness of 1,000 nits, plus infinitive contrast due to the full array of backlight. Marek Maciejewski, TCL’s Product Development Director
for Europe, adds: “It is our first 8K TV where we have blended the functionalities and end-user needs of a high- end TV set. 8K creates a sense of ‘being there’, you can come very close to the screen and you have a feeling that
The C81 QLED television
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40
