The kitchen of the future

Consumers are investing more and more in their homes. In the year ahead, retailers will need to offer the latest goods and services to cater for an increasing appetite for connected kitchens.


Hoover’s smart app will suggest the best wash cycle for any clothes types.

onnected kitchen appliances have really come into their own during the pandemic with relatable benefits coming to light for consumers. With connectivity,

consumers look to protect their investment and future-proof their appliance. Smart appliances can cost more than their non-smart equivalent models – but it’s not much, averaging around £30. So consumers can rest assured that during the life span of their kitchen appliance, it will continue to evolve with new programmes becoming available all the time. Connected appliances only count for around

10 per cent of the entire market but it is a sector that is seeing huge growth year-on-year. Appliance manufacturing giant, Hoover, says

that connectivity and smart capabilities are central to its 2021 product launches – it has a number of high-tech appliances coming in the next 12 months. Already leading the brand’s charge in this is its

H-Wash and H-Dry range of appliances, launched just at the end of last year, which it describes as its smartest laundry collection to date.

Hoover says this new range is the result of

significant investment and showed its commitment to developing technology that enhances its smart home offering. Indeed, this will certainly help the brand to fulfil its ambition of creating “a truly connected kitchen”. Products in the new range feature what Hoover –

which is part of the Haier Group – describes as “market-leading” technology, including compatibility with Amazon Alexa and Google Home, Wi-Fi and NFC connectivity via the new hOn app, developed in conjunction with the H-Wash 500, in order to help the user choose the optimum cycle for each wash. Hoover says it has remained committed to

building innovation into its connected appliances since the launch of its first smart collection in 2015. Laundry is certainly at the forefront in smart

appliances as products now aim to complement varying lifestyles with bespoke programs and cycles to choose from. Steve Macdonald, Business Director at Hoover,

tells ERT: “Whilst 2020 has been a year of tremendous change, we think there are a number of positives to be taken from the experience with regards to kitchen living.

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