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News


Haier named number 1 global major appliance brand for 12 years running


Haier has been named the Number One Global Major Appliance Brand in volume sales in the world – for the 12th consecutive year. Euromonitor International said based on its 2020


data, Haier topped the category list once again. Not only this, but it also reported some other impressive stats. It said that Haier is: • The number one brand of refrigeration appliances in the world in volume sales for 13 consecutive years;


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• The number one brand of home laundry appliances in the world in volume sales for 12 consecutive years;


• The number one brand of freezer appliances in the world in volume sales for 10 consecutive years;


• And the number one brand of freestanding electric wine coolers/chillers in the world in volume sales for 11 consecutive years.


It was back in 2009 when Haier first hit the number


one spot with the largest sales volume for the category. Jim McEwan, Chief Commercial Officer of Haier


UK, commented: “We are honoured to be the Number One Global Major Appliance Brand in the world for the 12th consecutive year.


Euronics agents now stock SharkNinja appliances


Euronics has added SharkNinja to its list of UK brands and members are now selling a whole host of its small household appliances and cleaning solutions. In this latest deal, retailer members of the buying


group will stock Shark’s bagless Lift-away Upright Vacuum Cleaner and Cordless Handheld Vacuum Cleaner models, as well as the Dual Floor and Handheld Steam Cleaner plus a choice of Shark Klik n’ Flip Automatic and Manual Steam Mops. From the Ninja food appliances range, blenders and food processors will also be available. Said Stuart Cook, CEO of CIH, part of Euronics: “SharkNinja is an excellent fit with the buying group. It has rapidly carved out a significant market share in the electrical appliances sector by providing the


highly functional, innovative products that customers want at prices they can afford.” In other news, the UK buying group recently


launched a new media campaign with Nick Knowles, the star of BBC’s DIY SOS, leading a TV advert that first aired on Christmas Day on ITV, Channel 4, Sky and UKTV channels. “Nick Knowles and Euronics stores are a perfect


fit,” added Mr Cook. “Our stores are all about supporting the local community and family values. Nick clearly shares those same values and that love of heritage; he is a powerful advocate who can connect with people about the benefits of buying from your local Euronics store.” Part of its campaign called ‘Generations’, a series of shorter product specific ads were also shown


Hisense and Beko are highlighted as “the brands to watch” by Kantar, the data, insights and consulting company. As part of its 2020 Domestic Appliance Awards,


Kantar named a host of leading domestic appliance manufacturers across a range of categories, including Miele labelled as ‘most trustworthy’. Based on direct consumer feedback from


Worldpanel’s Comtech Domestic Appliance panel, which surveys 45,000 homes in Europe’s five biggest markets, Kantar also identified the winners in Online,


Hisense and Beko named ‘ones to watch’ by Kantar Other winners included:


Design and Style, Innovation in Premium, Value, and Biggest Brand. Piers Moore, Global Home Insight Director at


Kantar, Worldpanel Division, commented: “As people embraced the enforced home experience, the importance of their core household appliances became apparent. Fridges/freezers, ovens, dishwashers, washing machines and dryers all need to function well in order to rise to the challenge of stockpiling and to keep families continuously clean and fed.”


• Online winner: LG


• Design and Style winner: Samsung


• Innovation in Premium winner: AEG


• ‘Value for Me’ winner: Beko


• Biggest Brand: Bosch


during the festive period, alongside ‘documentary style’ pieces with store owners and audio ads for social media and radio exposure.


“Haier is constantly striving to listen to consumers’


changing needs and adapt to them, while simultaneously harnessing cutting-edge technology to stand out in the market.”


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