AO opens new outlet store selling discounted appliances

AO has opened a new outlet store in Bolton, selling “heavily discounted” products from a variety of well-known manufacturers. Known as Elek Direct, the new 26,000sq ft AO

Outlet, which stocks everything from washing machines to discounted TVs and games consoles from, is a replacement to a previous store that was located elsewhere in the town. The online electricals retailer said “although products


may not be perfect, all appliances are new; this is a great opportunity for locals to grab a bargain”. Phil Martin, Site Manager at Elek Direct, commented: “We’re really proud of the new store

and are looking forward to helping customers to find affordable and great quality appliances here in Bolton. We’re confident that our new location will mean even more people can come and find

AMDEA launches new online Energy Labelling Toolkit

Ahead of the new appliance labelling guidelines coming into force, AMDEA has created an easy-to-use online toolkit. The Association’s new

Energy Labelling Toolkit is ready for use by appliance manufacturers, distributors and retailers. It is now available to ensure they are customer-ready for the beginning of March 2021 when new energy labelling will replace the old labels on all shopfloor and online displays.

It is a practical visual guide, designed to get busy retailers up-to-

speed with the changes. It includes a timeline of what needs to be done and when, and a gallery of the new labels defining their key features. There are also FAQs to prepare the industry to answer customer questions. The toolkit’s three-minute training video offers retailers another

efficient and fast way of brushing-up on all they need to know about the new labelling.

themselves a bargain.” AO already has an outlet in Telford where there is a

fridge recycling plant with a dedicated appliance refurbishment team.

Online electricals sales soar in 2020

UK online sales growth remained solid throughout December, with a 37 per cent year-on-year increase; this also led overall growth for the whole of 2020 to a staggering 13-year high. The latest IMRG Capgemini Online

Retail Index reported that online retail sales in December defied forecasts of a poor Christmas trading period; electricals was one of the stand-out sectors, with online sales up a massive 116 per cent YoY. These figures round-off an extremely

successful year, with total electrical sales up by 90.8 per cent YoY alongside garden sales, which saw a jump of 222.5 per cent. Lucy Gibbs, Managing Consultant –

Retail Insight, Capgemini, said: “Retail in 2020 has been fundamentally shaped by the pandemic, which caused disruption to consumer demand norms and a shift in focus to digital channels; reflected in the strongest online YoY growth in 13 years. “Learnings from 2020 will be crucial as

we navigate the uncertainties this year and a sense of a new baseline will take a while to be established. Retailers best set to ride out the storm are those with a strong online presence and the ability to remain nimble, using demand sensing to react to the changing landscape and adapt to surges both instore and online, combined with a readiness to take on opportunities as they come in 2021.” This is welcome news following the

BRC’s latest BRC-ShopperTrak data, showing that footfall decreased by 46.1 per cent across the UK in December YoY – covering the five weeks 29 November 2020 to 2 January 2021, while high streets declined by nearly 50 per cent YoY – the worst performing location for the fifth consecutive month. Footfall figures for the whole of last year

fell by a massive 43.4 per cent compared to 2019. “It has been a hard year for the entire

country,” the BRC said, “and a third lockdown will be one too many for some businesses.”

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